A blog about writing and self publishing

Kobo Writing Life Podcast – Episode 099 – BookBub

Launched in 2012, BookBub has become the essential marketing platform for authors and publishers to promote their eBooks to millions of power readers around the world. We jumped at the chance to get a behind-the-scenes look at BookBub, how they select eBooks for their daily emails, and what you can do as an author to make the most of this incredible marketing tool. You don’t want to miss a minute of this conversation! Christine Munroe interviewed BookBub’s Carlyn Robertson about:


  • -BB logo newThe #1 question authors want to know: What BookBub editors are looking for when they choose titles for featured deals emails. Of the 200-300 submissions received per category, per day, editors are looking for books that their readers are most likely to buy. At a basic level, you must adhere to BookBub’s minimum requirements. Above that, BookBub looks at: author platform, reader reviews, excellent covers, and appeal compared to other books on submission that day.
  • 5 main ways authors can connect with readers: 1) Claim an author profile on BookBub – totally free. 2) BookBub ads, included at the bottom of daily emails, a new feature served by a live auction to secure placement (more below!). 3) New Release alerts, sent to your followers every time you release a new eBook. 4) Pre-order alerts, triggered once you have 1,000+ followers and sent when you have a new eBook available for pre-order. 5) Their most renowned opportunity, featured deals email placement.
  • Do: include as many regions and retailers as possible. BookBub wants as many of their, readers in as many geos as possible, to receive a a deal offer in every category. When you exclude a country or retailer, that means some of BookBub’s customers wouldn’t be seeing an offer that day.
  • Keep submitting, even if you keep getting rejected. You’re compared to a different set of titles every single time you submit for consideration.
  • The pricing model for ads, designed so you’ll make your money back (and then some).
  • And more!

We hope you enjoy the episode as much as we enjoyed making it. Do you use BookBub? Have you had success with their new ads? Share your insights in the comments!

Links of Interest

BookBub for authors: https://partners.bookbub.com

BookBub for readers: https://www.bookbub.com/home/

BookBub blog: https://insights.bookbub.com/

Overview of BookBub tools: https://insights.bookbub.com/bookbub-book-marketing-tools/



Carlyn Robertson is an Account Coordinator at BookBub. She works with BookBub’s self-published author partners to provide guidance on using BookBub’s promotional tools and advice on data-driven marketing strategies. Prior to joining BookBub, Carlyn worked in digital advertising and branding and interned for a literary agency.


If you enjoy this podcast and would like to automatically download episodes as they go live – even before the show notes are posted to the Kobo Writing Life website – subscribe to the podcast on iTunes.

5 Responses to “Kobo Writing Life Podcast – Episode 099 – BookBub”

  1. Amy Shojai

    Yes, I’ve been fortunate to have a couple of BookBub promotions–two for the same book (free), and this coming weekend for a box set (WOOT!). DO apply again and again. It can take a long time to get chosen, but is well worth it once that happens. I’m still waiting on getting one for my nonfiction (and have chosen to “go wide” distribution around the world for that reason).

  2. A.B. Alvarez

    Any plans to transcribe the podcasts? Some of us have time to read a post, but not the time to listen to a podcast. Also, it makes it easier to take notes when it is already on the written page.


    • kobowritinglife

      Thank you for this feedback! I will pass that on to Christine, who coordinates the podcast and we may be able to do this.

  3. SFFMP 167: Encouraging News from the Author Earnings Report and What’s Working at Kobo – Science Fiction & Fantasy Marketing Podcast

    […] If you’re not already uploading direct to Kobo, you can do so through the Kobo Writing Life dashboard. Make sure to subscribe to the KWL blog and podcast to get tips from successful authors. They recently had one of the Bookbub representatives on their podcast, so you’ll definitely want to check out that episode. […]


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: