Category Archives: Self-Promotion

ATTENTION MARKETING: Bookish Swag – Glynnis Campbell

img_0017

Glynnis Campbell is one of those writers who not only really knows her audience and writes books that her readers love, but she also really knows her way around unique promotional swag. The most savvy Indie Authors are treating their writing and publishing like a business. And, one of the things that businesses do is create unique, enticing and interesting

Read more

ATTENTION MARKETING: Packaging Print Books

img_0159

Standing out in a crowed marketplace is something that smart authors and publishers do. We have raved about it in the past, and here’s another example from the marketing folks at Publishers Group Canada, when they shipped an ARC (Advanced Reader Copy) of the latest Ann Cleeves thriller. Check out this previous post about Attention Market Packaging on a Peter

Read more

The Author Website: Not Just a Digital Business Card

stocksnap_x4aaf4su9q

by Chris Mandeville   An “official author website” is, like a business card, a tool for providing customers (readers) with information about you. But unlike a business card, your website gives a sense of who you are and what your books are about, which helps you engage with readers. Having a website is pretty much a necessity if you’re a

Read more
« Older Entries