Category Archives: The Business of Writing

TCK Publishing Podcast Interview with Kobo Writing Life’s Mark Lefebvre

Tom Corson-Knowles, Founder of TCK Publishing, recently interviewed KWL Director Mark Lefebvre on the TCK Publishing Podcast. In the interview, Tom and Mark discuss a wide range of topics. They talk about traditional publishing and self-publishing and the true value of both. They discuss emerging global markets for eBooks and how to take advantage of them, plus the difference between

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An Amazing Time To Be A Creator

“Right now writers have more opportunities than ever in the history of publishing!” This is a line that Kobo Writing Life Director Mark Lefebvre often enjoys sharing with writers when speaking with them. Digital writing and publishing options have opened up an entire new world for writers. They can by-pass the traditional gatekeepers that prevent readers from being able to

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Attention Marketing: Planting Seeds With Readers

You might recognize Chris Mandeville from the inspiring and engaging monthly articles she shares on this website. But readers will likely remember Chris because of the amazing “seeds” that she planted when distributing a unique hand-out to tie-in with her novel of the same name. Seeds Synopsis: Forty-eight years after a catastrophic solar event destroys all life and technology on

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Kobo by FNAC: Discovering the Talents of Tomorrow

This past weekend, EUR Manager for Kobo Writing Life, Camille Mofidi, attended the Paris Book Fair (Salon du Livre) to announce, in conjunction with Kobo’s retail partner in France, FNAC, the five finalists for the “Discovering the talents of tomorrow” contest (A la découverte des talents de demain) which was organized by Kobo by FNAC in conjunction with the publisher

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