Category Archives: The Business of Writing

ATTENTION MARKETING: LUCKY PENNY

luckbeapenny

Creating interesting merchandising and swag to help gain attention for your products always involves a combination of creativity and business savvy. We were quite delighted to see what author Madison Avery did when we met her launching her book at When Words Collide in Calgary. Avery’s promotional item, a brilliantly portable engraved penny in a small transparent baggy with a

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