Category Archives: The Business of Writing

ATTENTION MARKETING: LUCKY PENNY

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Creating interesting merchandising and swag to help gain attention for your products always involves a combination of creativity and business savvy. We were quite delighted to see what author Madison Avery did when we met her launching her book at When Words Collide in Calgary. Avery’s promotional item, a brilliantly portable engraved penny in a small transparent baggy with a

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ATTENTION MARKETING: Bookish Swag – Glynnis Campbell

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Glynnis Campbell is one of those writers who not only really knows her audience and writes books that her readers love, but she also really knows her way around unique promotional swag. The most savvy Indie Authors are treating their writing and publishing like a business. And, one of the things that businesses do is create unique, enticing and interesting

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