Category Archives: The Business of Writing

Last chance: eRead Local ends Nov 29

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November 29 marks the end of #eReadLocal, our 100-day incentive program to encourage US customers to sign up for a Kobo account affiliated with their local independent bookstore. For this limited time, every US customer who signs up will receive a $5 credit towards their first purchase, and the bookstore will receive $5 and be eligible for great prizes included

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How to Publish an E-Book: Resources for Authors


Publishing expert Jane Friedman recently posted an amazing list of resources for authors on her blog, and we found it so helpful we wanted to share an excerpt here. Many thanks to Jane for her permission to do so! Find the full list at Excellent Book-Length Guides Write. Publish. Repeat. by Sean Platt and Johnny B. Truant How to

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Birth of a Novel


  By Sally Jenkins Two things happened in October 2013 which made that year’s NaNoWriMo particularly productive. I went on a weekend writing course, ‘How to Write the Mystery Novel’, and I discovered a free-to-enter novel competition where the only requirement was that the hero of the story be called ‘Ian’. By the end of that weekend course I had

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Kobo Writing Life Podcast – Episode 044 – Mark Dawson

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This episode features Mark Dawson, the bestselling UK author of the John Milton and Soho Noir series. Mark has become a go-to expert on Facebook ads and building your mailing list, so we dig into each of these topics and more. Listen as Mark and KWL Manager Christine Munroe discuss:  In 2001/2002, his first novel was published traditionally in the

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Does Your Author Site Convert? —and other questions your website data can answer


By Monique Sherrett Having an author website is one component of your overall marketing mix. In addition to social media, email newsletters, online ads and contests, your website is used to build your author platform and boost sales. But is it working? If your site has Google Analytics installed and you are tracking sales and other non-revenue goals, like newsletter

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