Market In Ways That Work For You

NovelMarketing

By Kate Larking When people hear that my marketing research revolves around marketing and promotion for fiction authors, the first question is usually akin to this: “Do I need to _______? I’ve been told I need to ________ to sell books.” What is the ______? It could be: Blog every day Keep a website Be on Twitter Have a Facebook Page Host giveaways Buy advertising on Google Manage an Instagram account for my cat I’ve heard all of these and more. But the main thing it … [Read more...]

Gone Writing

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By Mark Lefebvre One of the things I most love about my job is when serendipity leads to an amazing opportunity for a talented writer to be put in front of new readers. Kobo recently launched an amazing promotion that has partially been a celebration of the new movie version of the bestselling thriller Gone Girl by Gillian Flynn and partially a way to celebrate the release of our new deluxe waterproof eReader, the Kobo Auro H20.  (I'm certain if you're familiar with the novel, you can … [Read more...]

Getting Press in a New Era of Publishing

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By Brian J. D’Souza Back when I attended a publishing program at a Toronto university, we had a class led by an agent and his assistant where they devoted an entire lecture to the subject of “handholding authors.” We went through a series of exercises where the assistant read through “real” (embellished) case studies involving difficult/emotionally fragile authors who needed to be rescued. Examples ranged from authors who struggled with public relations, doing media and having their writing … [Read more...]

Louise Penny on Silencing the Writer’s Inner Critic

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By Jennifer Shenouda For some, what begins as a case of writer’s block can quickly evolve into full-on writer’s paralysis, the inability to move forward with a project due to an author’s crippling self-doubt. Perhaps it’s a misguided form of self-protection to imagine the worst possible reaction to one’s work before it happens—if only to lessen the blow of not getting it right the first time (or second, or third, or fourth). Nevertheless, it is a feeling all too common for authors; an … [Read more...]

A writer daydreams…

This is how a writer daydreams!

A great look at the long term. Steve Vernon's thoughts about a fascinating post by Dean Wesley Smith on long term strategy as opposed to worrying about selling everything today . . . … [Read more...]

How To Grab That Coveted Online Audience

Adam Dreece

By Adam Dreece There’s nothing like finding readers live tweeting your book as they read it, or finding them promoting your book to their friends. It’s one of those things that a couple of months ago, I looked at other authors on Twitter and wondered just how they did it, and could I do it? Now I’m watching it happen and have cracked a 1000 Twitter followers of my own. I created my twitter account in February, and when I released my first book, The Yellow Hoods: Along Came a Wolf (Book … [Read more...]

One Horn to Rule Them All: The Story Behind the Purple Unicorn Anthology

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When Kevin J. Anderson visited Kobo’s Toronto HQ, he told us about the origins and production behind ONE HORN TO RULE THEM ALL, an anthology published by Wordfire Press, which Kevin runs with his wife Rebecca Moesta. This story is part lesson in professionalism, part demonstration of how efficient the publishing process can be, and we’re excited to share details about how it all came together. What makes this anthology especially great? First, the stories are wonderful—you can buy the … [Read more...]

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