Tag Archives: self-promotion

How to Grow Sales in France

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If you write in English and have translated your books into French or some other foreign language, you’ve undoubtedly found yourself faced with the unique challenge of selling books in markets where you may not speak the language. It’s difficult enough to gain visibility in English-speaking countries, but trying to do so in France or Germany? That can seem even

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ATTENTION MARKETING: Packaging Print Books

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Standing out in a crowed marketplace is something that smart authors and publishers do. We have raved about it in the past, and here’s another example from the marketing folks at Publishers Group Canada, when they shipped an ARC (Advanced Reader Copy) of the latest Ann Cleeves thriller. Check out this previous post about Attention Market Packaging on a Peter

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