Book reviews are an important aspect of publishing. Good reviews help with visibility, pique curiosity, and encourage hesitant readers to pick up a copy of a book. Reading reviews is also a great way to feel encouraged, see the excitement your work generates, hear...
In Episode 92, Mark Lefebvre interviews Charles de Lint, who is the author of more than seventy books. Renowned as one of the trailblazers of the modern fantasy genre, Charles is the recipient of the World Fantasy, Aurora, Sunburst, and White Pine awards, among...
Standing out in a crowed marketplace is something that smart authors and publishers do. We have raved about it in the past, and here’s another example from the marketing folks at Publishers Group Canada, when they shipped an ARC (Advanced Reader Copy) of the...
In this industry where thousands of new titles are published every week, it’s in a publisher’s and author’s best interest to do everything they can to make their book stand out. KWL often advises authors to consider the cover, their author brand and...
By Mary Chris Escobar Recently, I was explaining to a fellow writer friend that I had reached out to a few pretty high profile authors about blurbing my novel, Neverending Beginnings, that I released in paperback earlier this summer. I was relaying the story, not to...
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