Pinterest is the single-biggest traffic driver to my website, and my click-through rate on my book-related pins is higher than anything I’ve ever seen on Facebook, Twitter, or Instagram. Here are some of my key learnings on how authors can better use Pinterest.
By putting your name front and centre, even if you’ve only sold to family and friends, you’re making a statement that you deserve to be discovered.
by Allyson Longueira It’s no secret that series branding is essential in the publishing business. Let me rephrase: It should be no secret that series branding is…
by Chris Mandeville Life is fast-paced and full, and we’re all busy, even during an average month. But during the holiday season, we add all sorts…
by Chris Mandeville An “official author website” is, like a business card, a tool for providing customers (readers) with information about you. But unlike a…
What if some of the artists we feel as if we know – Meryl Streep, Neil Young, Bill Murray – turned up in the course of…
By JD Smith I’m a sentimentalist but also a realist. Book covers are primarily about selling books. They’re prime real estate, the first billboard your book…