The Book Marketing Mindset featuring Sue Campbell
The Kobo Writing Life team is excited to announce our next Live Q&A on May 25th from 12:00 PM-1:00 PM EST. KWL Director Tara and author engagement manager Laura will be joined by book marketing expert Sue Campbell! Be sure to have your questions about book marketing ready for this amazing talk!
Hello authors!
For our fifth live Q&A of the year, book marketing expert and co-founder of Pages & Platforms Sue Campbell will be in conversation with KWL’s director Tara and author engagement manager Laura, discussing everything you need to know about marketing your books – from book launches to newsletters and more! This is a great opportunity to learn more about book marketing and to find new ways to think about book marketing, promotion, and publicity.
Sue has also previously featured on the Kobo Writing Life podcast. Check out our interview with her here!
Be sure to follow Sue on Instagram, Twitter, and Facebook for more.
We will be touching on subjects such as:
- Advice for marketing new releases
- Getting into the book marketing mindset
- How to write a great newsletter
- Book launch dos and don’ts
- How to find (and understand) your ideal readers
And more! We will also have time for audience questions at the end, so be sure to join the live event! And, as always, happy writing.
Join us on YouTube or Facebook on May 25th at 12PM EST.

Sue Campbell has helped hundreds of writers, from newbies to bestsellers, transform their inhibitive mindset around marketing and realize their full potential as authors. Her clients have exponentially increased their email lists and book sales, landed articles in prestigious publications such as The New York Times, done guest spots on popular podcasts and more. She’s also the author of two books: The Parental Leave Playbook and The Cat, the Cash, the Leap and the List, a novel for middle grade readers.

Tara runs Kobo Writing Life (KWL), Kobo’s independent publishing platform. As a subject matter expert in all aspects of indie publishing, her aim is to make KWL the greatest and most user-friendly self-publishing platform available and always looking for ways for indies to reach a new audience of readers.

Laura is Kobo Writing Life’s Author Engagement Manager. In her role on the KWL team, she works closely with indie authors to help them reach new readers on Kobo. She has a B.A. in English from York University and a post-grad certificate in book, magazine and electronic publishing from Centennial College. When she’s off the clock, you can find her curled up with a romance book or binge-watching a new reality show.
Excellent interview.