The Kobo Writing Life team is excited to announce our latest Live Q&A on June 3rd 2021. From 12:00 PM-1:00 PM EST, our very own KWL team, will be answering all your questions about promos on the Kobo Writing Life Facebook and YouTube pages. If you can’t make the takeover, feel free to comment on this post with your questions and we can ask them for you!
Is there a question you’ve always wanted to ask the Kobo team about promotions? We’re leveraging our in house promo team to answer all your sales and marketing questions so you can make the most out of promoting your book on Kobo. Keep reading to learn more about our team and the insights they offer:
Joni Di Placido

Joni works on Kobo Plus, as well as audio and OverDrive promotions. She studied Italian and Spanish language and literature and moved to Toronto from Edinburgh. She mostly reads lit fiction and non-fiction, and loves listening to podcasts.
Shayna Krishnasamy

Shayna works on Promotions and Author Relations for KWL. She is an author of literary and young adult fiction, and studied English literature and creative writing. Shayna has worked at Kobo for nearly 12 years. She hates cheese and loves seriously depressing books that will one day be made into low-budget indie films which will bomb at the box office but become cult-classics.
Laura Granger

Laura answers many of the author care questions, runs our Twitter, Facebook and Instagram and runs many of our promotions and sales with Shayna. She has a BA in English from York University in Canada and a post-grad certificate in book, magazine and electronic publishing from Centennial College. Her favourite part of working with the KWL team is working directly with authors and finding new and exciting content to share on our various social media channels. As a true Canadian, she loves watching hockey and is a supporter of the Montréal Canadiens! She loves reading a wide variety of genres, but lately has been reading a lot of romance.
Are all Kobo promotions the same?
This question relates to what I have heard in at least two book-marketing podcasts (not Kobo’s) where authors said one needs a contact within Kobo to curate their books, for sales to have traction. Would you please elaborate on this? Thank you.
Hi Eileen,
We run a variety of promotions, some highlighting different genres, some for specific holidays or events (such as Canada Day or July 4), some are a percentage off, some are Buy More Save More — you can find them on your promotions tab on your dashboard! If you’d liked to learn more about the promos, you can watch the Q&A session here: https://www.youtube.com/watch?v=W0m-3dtNfn8&t=1686s
Let us know if you have any questions!
I would like to promote my book. The name is Lì in via del mare, is a poetry book
Will the session be recorded for later viewing? I am at work.
Hi! You can watch the full Q&A session here: https://www.youtube.com/watch?v=W0m-3dtNfn8&t=1686s