Internationally bestselling author Laurelin Paige joins us on the podcast this week. Laurelin has a background in musical theatre and marketing, making her an expert in both writing stories and selling them, and she gives us some great advice on how to tackle creating a series, what marketing techniques she has found effective when launching a new series or rebranding an old one, and how to approach your writing career as a business.
- Laurelin tells us how her writing got career started, and how she has learned to balance the business side of being an indie publisher with the creative side of being an author
- She explains what authors should consider when building a series and how important it is for the story to grow authentically
- Laurelin gives us some advice on how to breathe new life into older series, including rebranding, experimenting with new covers and rewrites, and changing the price point to reach new readers
- She discusses the use of free books in marketing campaigns, how she utilizes “free-quels” to bring new readers into a series, and how the use of free titles has changed both her marketing and writing strategies
- Laurelin talks about how marketing for indie authors has evolved throughout her career, how she utilizes and targets different ads, and how a marketing technique’s efficacy tends to be cyclical
- Laurelin explains why thinking in the long-term has been the best thing she has done for her writing career, and why she thinks this mindset can help other veteran authors who are looking to step up their game
Laurelin’s Spotify Playlists
1001 Dark Nights Novella
Man in Charge Duet
Candi Kane PR
The Great (or on Amazon in Canada)
What We Do in the Shadows
Killing Eve (or on Crave in Canada)
With millions of books sold worldwide, Laurelin Paige is a New York Times, Wall Street Journal and USA Today Bestselling Author. She is a sucker for a good romance and gets giddy anytime there’s kissing, much to the embarrassment of her three daughters. Her husband doesn’t seem to complain, however. When she isn’t reading or writing sexy stories, she’s probably singing, watching Killing Eve, or dreaming of Michael Fassbender. She’s also a proud member of Mensa International though she doesn’t do anything with the organization except use it as material for her bio. She’s represented by Rebecca Friedman.