Veteran Publicist, social media pro, and brand manager Dana Kaye joins us on the podcast this week to discuss all things marketing, publicity, and branding. Dana gives us some great advice on striking a balance between PR and marketing, pitching yourself and your books to media outlets, and identifying and establishing your unique author brand.
- Dana takes us through her career so far, starting as a creative writing student and a freelance writer to why she decided to make the jump to publicity and start her own PR company
- She breaks down the differences between publicity and marketing and how to strike a balance between the two, and she explains what authors can (and should) do to promote themselves and their work
- Dana explains what an author brand is, how to figure out your specific brand, the common mistakes authors make when establishing their brand, and she even provides a worksheet to help you through this process on her website (https://danakaye.com/)
- She also explains the importance of having a cohesive cover brand and how to find a balance between being original and following the trends of your genre
- Dana discusses getting over the fear of networking as an introvert in the publishing world, and she gives some great tips on reading body language and engaging in conversation with people you don’t know
- Dana talks about marketing and publicity during a pandemic, how her business has changed during Covid-19, and how she thinks publishing will be affected by the pandemic in years to come
Useful Links:
Dana’s Website
Kaye Publicity
Your Book Your Brand: The Step by Step Guide to Launching Your Book and Boosting Your Sales
Personal Brand Workbook
Branding Outside the Box podcast
Your Breakout Book
Dana Kaye is a veteran publicist, social media pro, and brand manager. In 2009, she founded Kaye Publicity, Inc. (https://kayepublicity.com/) , a boutique PR company specializing in publishing and entertainment. Known for her innovative ideas and knowledge of current trends, she coaches her clients on how to identify and establish their unique personal brands. Kaye is also the author of Your Book, Your Brand: The Step-by-Step Guide to Launching Your Book and Boosting Your Sales (https://brandingoutsidethebox.com/books/) , and the creator of Branding Outside the Box (https://brandingoutsidethebox.com/) , where she helps authors and entrepreneurs become more memorable
