Holly Mortimer, both an author and email marketing specialist, discusses strategies authors can implement to sell more books. Holly describes the common mistakes authors make when trying email marketing, best practices for writing excellent newsletters, and the frequency authors should be sending emails.
- Holly tells us all about her writing journey, and looks back on how the self-publishing industry has changed from when she first started publishing five years ago
- She discusses her background in business, and how this experience has informed her approach to writing and led her to create the Socialvert Society, a place where Holly and other users alike ask and answer questions relating to the business of romance writing
- Holly explains the importance of email marketing, and gives us a crash course in writing newsletters, effective subject lines, link placement in books, and she breaks down the most common misconceptions authors have when it comes to email marketing
- She explains how to utilize Pinterest not only as a promotional tool, but also as a way to gather metadata on your readers
Holly Mortimer is a wife, mom and believer in the concept of happily ever after. She attended Fanshawe College in London, Ontario, where she studied Music Industry Arts. She wandered the world working in the entertainment and travel industry while filling journals with romantic short stories and heroes and heroines. She’s working on her seventh novel, the 5th installment of the Murphys series.