Sacha Black joins us to discuss the archetypal villain and how writers can stop writing boring clichéd villains. Sacha gives tips on how to write a kickass protagonist that stands out and why copywriting is a skill all writers should continually work on.

  • Sacha writes both Young Adult fantasy and also Non-fiction books on the writing craft. She’s also an editor and blogger! We get a very honest view into how she divides her time between all roles.
  • We hear the backstory behind Sacha’s jump into self-publishing and the driving forces that pushed her towards wanting to have more control over her work. She has been a self-published author from day one!
  • She started writing long before she jumped into self-publishing, including a few runs with #NaNoWriMo.
  • Sacha dives into how she writes incredible villains and the thought process behind it, such as developing their backstory as much as hero’s. “People, even villains, do things for a reason,” she explains.
  • We get an even better look into her process writing incredible heroes, as Sacha breaks down every aspect of the character that an author should be considering when crafting their story.
  • We asked Sacha all about her non-fiction works, as they are incredible resources for all self-published authors out there! Sacha talks about some of the tips she shares on her website on some of the best tips to successfully master the art of marketing your own books (link below for the article).

Find Sacha’s books on Kobo!

Links mentioned:

Sacha’s article: Learn How To Market Your Books

Atticus’ Love Her Wild: https://www.kobo.com/en/ebook/love-her-wild

The City of Brass by S. A Chakraborty: https://www.kobo.com/ca/en/ebook/the-city-of-brass


Sacha Black has five obsessions; words, expensive shoes, conspiracy theories,  self-improvement, and breaking the rules. She also has the mind of a perpetual sixteen-year-old, only with slightly less drama and slightly more bills.

Sacha writes books about people with magical powers and other books about the art of writing. She lives in Hertfordshire, England, with her wife and genius, giant of a son.

When she’s not writing, she can be found laughing inappropriately loud, blogging, sniffing musty old books, fangirling film and TV soundtracks, or thinking up new ways to break the rules.

Website: https://sachablack.co.uk

Twitter: https://twitter.com/sacha_black

Facebook: https://www.facebook.com/sachablackauthor

Instagram: https://www.instagram.com/sachablackauthor/