Join Chrissy and Stephanie as they sit down with Sean Platt and Johnny B. Truant, the masterminds behind Sterling & Stone. They discuss what goes on behind the scenes running Sterling & Stone, the top conversion elements every author should know, and why they decide to keep publishing wide. They also talk about their Smarter Artist Summit conference.

  • Sean and Johnny discuss the advantages of going wide with their eBook distribution, stating that “you can’t build a business from one source.”
  • Sean and Johnny discuss the main conversion elements that get readers to buy books.
  • They offer tips on cover images and updating your backlist and talk about the implications of indie publishing.
  • They also discuss how publishing frequently is not necessarily better and can often lead to mistakes, such as not knowing your genre and creating middling products. Authors should not “expect success to happen overnight”.
  • And more!


Johnny B. Truant is a Storyteller and Partner at the Sterling & Stone story studio, a company that “makes stories and smarter artists.” Together, Johnny and Sean have written around 75 books, launched bestsellers, sold TV options, and host the weekly Story Studio Podcast as well as the annual Smarter Artist Summit in Austin, Texas.


Sean Publicity

Sean Platt is an entrepreneur and founder of Sterling & Stone, where he “makes stories and Smarter Artists” with his partners, Johnny B. Truant, and David W. Wright. Originally from Long Beach, California, Sean now lives in Austin, Texas with his wife and two children. He has more than his share of nose.




Sterling & Stone: https://sterlingandstone.net/

Twitter: https://twitter.com/sterling_stone

Facebook: https://www.facebook.com/Sterling-Stone-684198618325672/

YouTube: https://www.youtube.com/user/SterlingandStone/videos

Podcasts: https://sterlingandstone.net/podcasts/


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