We’re happy to share some exciting news for Kobo and KWL as we kick off 2018!
As announced in Tokyo yesterday, Rakuten Kobo and Walmart are entering a strategic alliance, making Walmart the exclusive mass retail partner of the Kobo brand in the US.
It’s Walmart’s first foray into digital books, offering our catalogue of nearly six million eBooks with audiobooks following later in the year. Digital content will be accessible through a Walmart/Kobo co-branded app on all iOS and Android devices, a desktop app and Kobo e-Readers, which will also be sold by Walmart starting as early as this spring.
This represents a significant expansion of our reach in the US market. We look forward to working with you to develop unique offerings to serve the Walmart customer; this will require our combined creativity to build a differentiated offering. We believe this represents a great opportunity for increased competition in the US eBook market, which is a great benefit to readers.
The Kobo Writing Life Team is looking forward to continuing to work with you and we believe this partnership will help us serve and encourage even more booklovers to read more of what they want, in whichever format they choose.
All our best,
The Kobo Writing Life Team