A blog about writing and self publishing

TCK Publishing Podcast Interview with Kobo Writing Life’s Mark Lefebvre

Tom Corson-Knowles, Founder of TCK Publishing, recently interviewed KWL Director Mark Lefebvre on the TCK Publishing Podcast.

In the interview, Tom and Mark discuss a wide range of topics. They talk about traditional publishing and self-publishing and the true value of both. They discuss emerging global markets for eBooks and how to take advantage of them, plus the difference between Amazon and other online retailers. And they also talked about the steps any author can take to sell more books.

Covered in the interview are the following topics:

  • Self-Publishing vs. Traditional Publishing: The Stigmas
  • Benefits and Drawbacks of Publishing with KDP Select
  • The Benefits of Dealing with Kobo
  • Some Kobo Stats (including the fact that 51% of all KWL published titles are coming from sales in Canada)
  • Non-English Language Markets for Kobo
  • Kobo VS Amazon Marketing Strategies
  • Some Historical Perspectives on Publishing
  • How to Sell More eBooks
  • The 3 P’s of Self-Publishing Success

You can read the full notes regarding this interview on the TCK Publishing Podcast website show notes and also listen to the full interview there or by clicking the links below:


TCK Publishing is an international publisher specializing in mass market trade book publishing. They publish fiction and non-fiction eBooks, print books and audiobooks in almost all genres and niches. Their mission is to help their clients earn a full-time income from royalties and they believe authors make the world a better place by sharing stories, ideas, and experiences that allow us all to better understand this amazing world we live in.

3 Responses to “TCK Publishing Podcast Interview with Kobo Writing Life’s Mark Lefebvre”

  1. Richard Murray

    As a non canadian KWL writer, what are your suggestions, besides making better writing work for me to extend the potential buyers outside canada, 51% is a lot of sales to canada. I know this blog deals with helping kwl writers and it has helped me, but that is interesting, do you have an article that delve further into that specific issue?

    • kobowritinglife

      You likely want to check the following articles out. https://kobowritinglife.com/?s=global

      “A Global View on Kobo” can help you see not only your title, but the other titles that are doing well in your categories in other countries. IE, what do the covers look like, what are the price points in that currency. PRICING, and using local “normal” looking prices is critical. You can’t just put in a US price and let the system auto-convert. Looking at books in other currencies helps you see how your book looks to a customer in other countries.

      Many of the others cover different aspects of global that you might find useful.


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