The craft and business of writing and self publishing

ATTENTION MARKETING: Packaging Print Books

Standing out in a crowed marketplace is something that smart authors and publishers do.

We have raved about it in the past, and here’s another example from the marketing folks at Publishers Group Canada, when they shipped an ARC (Advanced Reader Copy) of the latest Ann Cleeves thriller.

annecleeves_coldearth

Check out this previous post about Attention Market Packaging on a Peter James title.

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