In a slight twist to the normal format of this podcast, Kristine Kathryn Rusch, who is interested in getting involved in podcasting, interviews Mark Lefebvre, Joanna Penn and J, Daniel Sawyer about podcasting for authors in front of a live audience.

The discussion took place as part of a week-long Publishing Master Class workshop that Rusch and her husband, Dean Wesley Smith run in Lincoln City, Oregon. (The reason you’re hearing a lot of keyboards clacking in the background of this interview is due to the avid note-taking that happens during one of the Master Class sessions.)

Some of the questions that Rusch asks, are:

  • How did you get started in podcasting?
  • What schedule(s) do the podcasts come out on? Monthly, Weekly, Daily?
  • Has podcasting interfered with writing or has it augmented it?


In the course of the discussion, Kristine, Mark, Joanna and Dan talk about:

  • How podcasting allows them to network, learn, and connect with others
  • How the podcast needs to become a “habit” for listeners. Joanna, for example, shares details about how moving to a consistent weekly format really increased her listener base
  • The SEO (Search Engine Optimization) value when you add a transcript of the show on your website
  • How Joanna almost gave up podcasting a couple of years ago because of the time it took away from her writing and how having a monetization strategy helped with that
  • Authors like Scott Sigler and Terry Fallis who used podcasting to build their audiences and kick-off their writing careers
  • Time management challenges, tools used and how the use of “batching” (pre-recording a number of episodes in a single sitting) has benefited Joanna Penn and J. Daniel Sawyer
  • The value of adding a personal side to a podcast, and the way that has benefited The Creative Penn podcast
  • Bundlerabbit (a sponsor of one of Daniel’s podcasts) a service that allows people to curate their own bundles
  • The use of ad space swapping with other podcasts in order to expand one’s audience
  • Podcast distribution options
  • The importance of listening to a podcast before pitching yourself to them as a potential guest


In the wrap-up, Mark talks about the importance of constantly learning.  Kristine Kathryn Rusch is an industry veteran who teaches and mentors writers directly and on her amazing blog “The Business Rusch”. But even after all those decades of experience, she still has an open mind and is willing to learn, because the publishing industry is constantly changing and evolving.


J. Daniel Sawyer, Kristine Kathryn Rusch, Joanna Penn and Mark Lefebvre posing for the “weird” picture that Kris prompted


Links to other KWL interviews with these amazing guests:

Episode 16 – Joanna Penn

Episode 29 – Kristine Kathryn Rusch

Episode 54 – The Uncollected Anthology (with Kris)

Episode 56 – J. Daniel Sawyer


Other Links of Interest:

Joanna Penn’s HOW TO PODCAST

The Creative Penn Podcast

J. Daniel Sawyer’s Full Suite of Audio/Podcasts


If you enjoy this podcast and would like to automatically download episodes as they go live – even before the show notes are posted to the Kobo Writing Life blog – subscribe to the RSS feed via your favourite pod-capturing platform (such as iTunes) using this link: RSS feed for Kobo Writing Life Podcast.

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