The craft and business of writing and self publishing

Kobo Writing Life at BookExpo America 2016

BookExpo America (BEA) is the leading book and author event for the North American publishing industry. It’s the best place to discover new titles and authors, conduct business and network, and learn the latest trends. This year it’s at McCormick Place, Chicago from May 11-13.

BEA is the largest gathering of booksellers, librarians, retailers, publishers, rights, licensing, and book industry professionals in North America and you can find Kobo Writing Life right in the middle of it.

uPublishU at BEA has a series of presentations and services geared toward self-published authors. It will offer you education and exposure right on the BEA exhibit floor. The Kobo Writing Life booth is #1550 and can be found on this map.

 

Director of Kobo Writing Life, Mark Lefebvre, will be giving the following presentations:

 

Understanding the Business Side of Self-Publishingmark
05/12/2016, 11:00 AM – 11:20 AM
Location: uPublishU Stage

Being a writer is no-where near as simple as it used to be. Authors are tasked now, not only with writing a book, but with the production, publishing and marketing aspects of that book. How much should an author invest in an editor? How much is a reasonable price to pay for a cover design? How does one measure the success of a marketing campaign? How do bookstores and libraries decide what books to stock VS ones to merely list as orderable? How can you increase your chances for finding the right audience, appealing to the correct markets for your book?

 

Copyright Registration: How to Protect Yourself Simply and Effectively
05/12/2016, 12:00 PM – 12:50 PM
Location: WI78a

As an indie author, it is critical that you understand the importance of Copyright Registration, and get the insight on how you can do this – both easily and inexpensively. Join this panel of industry experts as they examine the benefits of Copyright Registration as well as the potential pitfalls in not registering your work. Today, the busy author has access to a variety of new on-line tools and apps that make what used to be an onerous chore leading to many errors and much frustration, a simpler, easier and quicker process.

 

Avoiding the Biggest Pitfalls in Digital Publishing
05/12/2016, 03:00 PM – 03:20 PM
Location: Content & Digital Stage

The power to DIY has never been stronger than ever in the history of publishing. But with great power comes great opportunity for great failures. Learn from a checklist and examples of the common pitfalls that happen by indie authors and publishers alike on what mistakes to avoid and which pitfalls to navigate through in order to establish a pathway towards long-term digital publishing success.

 

US Manager, Christine Munroe, will be giving the following presentations:

 

The Role of a Literary Agent in a Digital and Self-Publishing WorldChristine Munroe
05/12/2016, 11:30 AM – 11:50 AM
Location: uPublishU Stage

What benefits can an agent offer to authors who are navigating their options of self-publishing, traditional publishing and hybrid solutions? What’s the best way to approach/find an agent in this new digital landscape? Join Kobo Writing Life US Manager Christine Munroe, who, before joining Kobo in 2013 was a literary agent and scout as she shares insights about how authors and agents are finding great ways to maximize their value to one another and the industry.

 

Collaborative Publishing Opportunities
05/13/2016, 2:30 PM – 2:50 PM
Location: Content & Digital Stage

Beyond the “Traditional Publishing” VS “Self-Publishing” and “Digital” VS “Bricks and Mortar” struggles that get bandied about, there have truly never been so many opportunities for collaborative publishing than ever before in the history of publishing. Learn how authors, publishers and retailers are taking experimental steps toward establishing new norms in collaborative storytelling.

 

We hope to see you there!

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