Picking The Best Release Day
One of the questions most commonly posted to us by authors is: “when should I publish my eBook?”
We see authors publishing on every day of the week – some on Mondays, others on Wednesdays, to Thursdays and even Fridays. But do we have a preferred release date? Short answer: yes.
While there currently is no commonly accepted global release date for books and eBooks, traditionally they are published on Tuesdays in North America and Thursdays in Europe.
We encourage KWL authors to start adopting a Tuesday release date when launching new releases globally.
This is because in North America, we merchandise our storefront on Tuesdays with New Releases, and also send out our New Releases e-mail to our customers. We tend not to include pre-orders in these e-mails and lists – so titles releasing even one day later, on a Wednesday, are left out of these lists and e-mails.
While our storefronts are updated and e-mails are sent out on Thursdays in Europe, having your titles published two days earlier, on Tuesday, will not affect your chances of being merchandised in Europe. Publishing on a Tuesday is your best bet to be promoted globally to Kobo customers.
That said, what day of the week you publish on is ultimately up to you – the freedom of making your own choices if what makes self-publishing so great, after all.