The craft and business of writing and self publishing

Getting The Most Out Of Kobo

By Donna Fasano

I see regular sales of my independently published books in the U.S., Canada, the United Kingdom, Australia and about a dozen other countries each month. But thanks to Kobo Writing Life and Kobo.com, I sold books to readers in new countries I would never have reached, including Nigeria and Qatar.

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Tracy Nesdoly, VP of Communications at Kobo, lends some insight about the success of the company:

Rakuten Kobo, Inc. is one of the world’s fastest-growing eReading services, offering more than 4.7 million eBooks and magazines to millions of customers. Kobo offers a wide variety of e-ink eReaders as well as free, top-ranking eReading apps for all major electronic devices. Kobo eReaders can be found in major retail chains around the world.

Kobo Writing Life is Kobo’s Publishing Portal—the place where the magic happens for indie authors like me. The platform is easy to use, and once uploaded, an eBook is usually available in the Kobo catalogue within 24 hours.

The great support techs at Kobo are quick to respond to any problems authors might have. TheCapture uploading process includes choosing categories, just like Kindle, Nook and iBooks. Updating a book’s cover, book file or meta data is quick and easy. And to top it off, a brand new Promotions tab has been added to the Kobo Writing Life dashboard (currently in beta testing). Authors are encouraged to submit their books to the two dozen promotions that Kobo offers their readers—everything from a Free Book Spotlight, to a Page Turners email blast, to a basic percentage off where customers can use a coupon code to buy your book at a reduced price. These promotions are amazing ways for authors to find brand-new readers who could easily turn into avid fans.

Kobo is a company focused strictly on digital books, so you won’t be able to publish paperback books here. However, it is an excellent venue for authors looking for readers—and I can’t think of a single author who isn’t doing just that. Kobo books are offered all over the world, and I am thrilled each time a new country pops up on my sales map. (I love that sales map and have been known to post mine on Facebook and Twitter.) The people running the company are enthusiastic about putting books into the hands of readers. Kobo is one powerful tool that should be in every author’s toolbox.

With its user-friendly publishing platform and worldwide distribution, Kobo Writing Life is a tool that every indie author should utilize. Exposure is the name of the game, and my books would never have been found by readers in Nigeria, Qatar, South Africa and a long list of other countries without Kobo. I read on the site that their eReader was created “by booklovers for booklovers.” I think the same can be said about the entire company.

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Donna Fasano is a USA Today bestselling author whose award-winning books have been translated into nearly two dozen languages and have sold 4 million copies worldwide. You can find her books on Kobo

42 Responses to “Getting The Most Out Of Kobo”

  1. Donna Fasano

    I am grateful to Kobo and Kobo Writing Life for making it possible for me to find new readers all over the world almost every month.

    Reply
  2. Dani Haviland

    Wow! I didn’t know much about Kobo, but now I’m sold. I’m publishing my books there right away. Thanks for sharing, Donna, and thanks Kobo for giving authors a worldwide venue. Dani Haviland, author

    Reply
  3. L. Donsky-Levine

    I couldn’t agree with you more. As a newly published author having my debut book, The Bad Girl, with Kobo, I’m reaching readers that I’m not able to as readily via other portals. That and it’s still in the trial phase promotion site have been a godsend.

    Reply
    • Donna Fasano

      Congrats on your debut! I will take a look at your book!

      Reply
    • Donna Fasano

      I agree, Traci, and heaven knows we indies can use friends. 🙂

      Reply
  4. Fran Baker

    Terrific article, Donna. And fascinating to see how the growth of epublishing in general and KOBO in particular has opened so many new markets for authors. Thanks for the information.

    Reply
  5. ltrw

    Terrific overview by Donna Fasano of the far-reaching advantages of Kobo and Kobo Writing Life – this company cares about its readers and its writers. Laura Taylor (A grateful writer!)

    Reply
    • Donna Fasano

      I get a thrill every time I think about it, Jacquie. This month, I found a reader in Nigeria. Exciting!

      Reply
    • Donna Fasano

      I’ll be uploading a new book too, Jean. Very soon, I hope. 🙂

      Reply
  6. gerrymccullough

    A very interesting article. Makes it all seem so easy and so worthwhile to use Kobo!

    Reply
    • Donna Fasano

      Dale, my Kobo readership has steadily grown. Good luck to you!

      Reply
  7. stephaniequeen

    I don’t have the promotions tab on my dashboard. Should I contact KOBO about that?

    Reply
  8. Lori Shandle-Fox

    Hi Donna, thanks for the great article. I guess I’m doing something wrong! I’m a non-fiction writer in the U.S. My first eBook has been out for a while. It’s short: Fast, fun, reading where I use humor to help people de-stress from infertility. I’ve gotten great reviews online & elsewhere. Almost all my sales have been through Amazon, a smattering from Nook but rarely anything from Kobo. Any thoughts? Thanks…

    Reply

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