When sending your book out into the world, how can you make sure that it is found by as many readers as possible? Certainly your marketing efforts play a large role in this, but so do your retail channels! This is particularly important for eBooks because if an e-reader is looking for your book, they may only search for it in one place… and you don’t know where that is! It’s wherever their preferred reading platform happens to be. Is your book going to be there?

When you sell your books with us, you have the opportunity to not only reach the over 24,000,000 readers in 190 countries who like to read directly with Kobo. You can also reach readers who prefer shopping with our 20+ partners! These include:

(Please note that we are constantly forming new partnerships, so the list above is only accurate as of today and will expand in the future.)


So, you may be wondering:


How can I distribute to Kobo’s partners?


The books you publish through your KWL account are automatically distributed to each of our partners, as long as you’ve indicated that you have rights to sell in that country. So, if you select “World Rights” then your book will be sent to all 20 of our partners!


Here’s a refresher on setting territory rights:


  1. Select the book in question from the “eBooks” tab of your account.
  2. Go to the “Choose content rights” step:1
  3. Either leave Worldwide rights as checked, OR uncheck it and individually select the countries to sell in:


While we will send your books to all of our partners, our partners of course reserve the right to choose which titles they will sell in their store.


Next question:


How can I view sales made through these partners?


In your sales report, of course! While your dashboard provides a top-level view of sales, as a KWL author, you are also emailed a monthly sales report that provides a detailed breakdown of each sale. This includes a “Partner” column (and it’s easy to spot, because it’s the second one!):


So, that’s how you can make sure your books are found by all readers, regardless of where they are in the world, or where they prefer to read!

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