For this episode, we focus on small presses and the business side of publishing. US Manager Christine Munroe interviews Angela Bole, the Executive Director of IBPA (the Independent Book Publishers Association), about everything from distribution to metadata. As a bonus, the show closes with advice from Kobo‘s Canadian Merchandiser, Sarah Smith-Eivemark, who recently joined Kobo from a small press. She shares the most important advice she’s learned from her unique perspective of this transition from small press to digital retailer. You don’t want to miss it!
Tune in to hear about:
- IBPA’s history and mission. It was founded in 1983 – one of the oldest trade associations for publishing in America.
- Most of its members have come in as self-publishers, even as early as 1983. Many of them learned the trade, then took on the work of others.
- IBPA is a publishers’ association, not an authors’ association. They serve the publishing side of the business. IBPA won’t take a point of view on authorship, editorial, craft. Instead, it focuses on marketing, publishing standards, covers, etc.
- Who should join? Those working independently – that is, outside of the Big 5. Small presses, university presses, even aspiring authors considering self-publishing. Anyone wanting to learn more about the market and business of self publishing.
- It’s $129/year to become a member. Benefits: receiving a monthly magazine and email newsletters, and IBPA acts as a bullhorn sharing good news and success stories of its members. Additionally, it’s a connection to the community going through the same process, helping each other succeed by sharing best practices, sharing warnings.
- Publishing University is their annual conference, which has been happening for 27 years. In line with IBPA’s mission, it focuses on publishing and marketing books. 30 expert speakers come, 300 attendees. Publishing University 2016 will be in Salt Lake City for the first time.
- Publishing University also offers an opportunity for feedback and workshopping on your content, cover, and more, adding an experiential element.
- Best practices for getting a distributor: transition from pitching a book, to pitching your business. Publishers need a 6-month plan for your business and book, editorial calendar with more books in the pipeline, and marketing plan.
- Why Angela keeps talking about metadata and its importance.
Angela Bole is Executive Director of the Independent Book Publishers Association (IBPA), the largest book publishing association in the U.S. serving small presses and self-published authors. IBPA’s mission is to lead and serve the independent publishing community by providing advocacy, education, and tools for success. Prior to joining IBPA, Angela served two years as deputy executive director of the Book Industry Study Group (BISG), an organization that fosters conversation and consensus across all sectors of the book business. Before that, she served two years as BISG’s associate director and two years as its marketing and communications manager.
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