How to Beat Boxed Set Burnout: Making the Summer Lovin’ Series
By The Summer Lovin’ Authors
Being an author means more than writing a book. Authors are businesswomen, just like any other person who creates a product for sale. Part of our business is delivering a high-quality product—in our case, a great book!—and another part is finding ways to enhance the reading experience for the reader.
When our group first began talking about writing a project together, it was in response to the prevalence in the romance market of themed box sets. Since box sets are a fabulous way to introduce readers to new authors at a bargain price, we started off considering that approach. However, the conversation quickly changed after we talked about how some of our readers were experiencing what we called “box set burnout,” which meant that they either purchased a box set but never read all of the stories because they simply found the number of books overwhelming, or they felt the set wasn’t as fulfilling a read as a single author’s series featuring recurring characters in the same setting.
After a little more discussion, we decided to address box set burnout by writing a linked series instead. The Summer Lovin’ series features six category-length works by six different authors, each releasing two weeks apart. All books are set in the same location—at Stone Cliff Resort in the fictional town of Deerfield, Canada (modeled after Banff)—and each book has overlapping characters with at least two other books, but could easily be a standalone read, as well.
This approach allows us to create a better reading experience, not just by offering a fun way to introduce readers to new authors, but also by giving readers time to read and digest each book without feeling overwhelmed. We each came up with a synopsis and a cast of characters, (even the town itself became a character) then we used Springpad to set up an online group data storage system to make our bible. Using all this information, and sharing ideas back and forth on a daily basis, we honed the story lines until we felt we had built a solid world! Then, it was writing time. We each wrote independently, based on the plots we had discussed, and then read over one another’s work, tweaking characters and setting descriptions to make sure everything in the books flowed together. Writing this way can be a challenge, since everyone is very close to their own story, but we were all willing to make changes to ensure description/characters fit with the rest of the stories because we all cared about the final produce, and ultimately the reader experience.
Our cover artist, Croco Designs, created covers with the same Summer Lovin’ logo and summer-by-the-lake theme, and before we knew it, the linked series was ready to go!
We’re so excited to offer this series of six books by Cathryn Fox, Audra North, Renee Field, Jan Meredith, Lilly Cain, and Sara Hubbard.
Check out the Summer Lovin’ Series here!
Connect with the authors on Facebook here!