Indies for Indies: My Partnership with My Local Bookstore
By Robert L. Slater
Bellingham, Washington, has as many bookstores as many small towns have churches and bars. You can literally have a top ten… I frequent many of them, but the one I know best has become a great friend—Village Books. VB did a lot for me as a reader and community member. I saw Terry Brooks, Neal Stephenson, and many more folks at VB events.
As a customer in their original location, an old building in underdeveloped Fairhaven, I joined their Reader Rewards Club. Every year on your birthday month, club members receive a coupon for a discounted book, your age up to 39 as a percentage discount, and a cup of coffee. Eventually the costs of maintaining an awesome local brick and mortar bookstore took their toll and everyone got 25% off no matter what their age. In addition, at 20 purchases customers get a cash voucher for the average price of those books. I’m a cheap and careful shopper, so mine was never big, but always more exciting than the free haircut or coffee punch card.
Over the last year VB became more of a place to go see ‘friends.’ The past year has been a series of synchronicitous events in my writing. I wrote my third novel for NANOWRIMO 2012. Soon after I opened an email from Village Books announcing a Speculative Fiction Writer’s Group. I went and met Paul Hansen, their General Manager. He read from his own work in progress. Two weeks later, I returned and soon volunteered to manage the group mailing list and reminders. I met other local writers, now friends, whom I hope to see in print someday.
Then I was chosen with five other writers to write a Speculative Fiction Serial Story for the local newspaper, The Bellingham Herald, set in Bellingham 100 years in the future. One of the first questions from editor, Dean Kahn, was, “Do you want to read at Village Books?” I wholeheartedly agreed. My theatre background would come in handy. When Dean had to opt out, I stepped in to be master of ceremonies.
The evening came. I dressed for success, imagining what a professional writer might wear and say and do. We went from empty to a crowd in minutes. Sam Kaas, another fabulous VB employee, introduced us and we were off. The evening went well. I handed out postcard promos for my collection: Outward Bound, (already on Kobo) and for my soon to be released debut: All Is Silence. New folks signed up for my mailing list. I thanked Sam. He asked for some cards and asked if I would like to be featured in an eBook newsletter as a local author using Kobo. Of course, I said yes.
As a local teacher at Windward High School, I partnered with Village Books in printing WHS’ first annual book of poetry, art and fiction, Whispers in the Wind, using their Espresso Book Machine [EBM]. When it came time to talk about publishing my own book I knew I wanted to partner locally if I could. My initial plan was to have Village Books print my Advanced Reader Copies [ARCs] using the EBM, but unfortunately, the EBM had become unavailable. Brendan Clark, the ever-helpful arm of Village Books’ publishing forays, told me cryptically that I should wait and see what else was in the works.
I had done my homework. I had a plan. VB would print ARCs, then pro-printing with Lightning Source. When I sat down with Brendan and talked about my vision, it turned out what was in the works was a VB partnership with Lightning Source to print books. Turnaround time was longer, but the book cost was better for short runs. Best of all, Brendan Clark would be my go between with Lightning Source. When I printed 500 copies, the books would be more expensive than going with Lightning Source direct, but only by about 8%. That trade off was perfect. I could partner with Village Books, get the quality I wanted without LS’ legendary lack of author-friendly support. That 8% into my local community and the extra help made it an absolute win-win.
When I got the call from Village Books that my ARCs had arrived, VB personnel and patrons ooed and ahhed as I grinned like a monkey and set my book on the shelf to see what it would look like. The cover wasn’t quite popping so Brendan changed to high gloss for the second set of ARCs. When they came in, the cover popped!
I worked on getting final edits in and my cover artist made adjustments. My goal was to have people’s jaws drop when I told them it was self-published. After sending off the ‘final’ edits, I settled into all the other prep work for releasing a book. Then I got an email from Sam. Would I be interested in doing an ePublishing workshop with Kobo? Sure. I had been trying to get All Is Silence uploaded as an ePub to Kobo, and was having issues—too much specialized formatting. So Sam connected me to Mark Lefebvre at Kobo, the main speaker at the workshop. Mark helped me through the process, even purchasing a copy for himself after getting hooked! The workshop with Mark was great, Paul and Brendan and Sam were great. We had a great crowd and lots of questions.
Mark helped me set up a special pricing deal on a card for the eBook leading up to release of my print book and connect readers to VB eBook opportunities. We gave it out to workshop attendees, Mark took some on the road with him and Sam kept some at VB. Soon, I hit #7 on Kobo’s Young Adult Dystopian Fiction Bestsellers and, for a very short time, #3 behind Veronica Roth’s Divergent and Insurgent on the Young Adult Science Fiction list. [I have the picture to capture the moment.]
My partnership with VB led to many unforeseen benefits. Rumor had it that one major retailer would not allow pre-orders on self-published books. The only way around it was to create a seller’s account and cough up $30 for set up. Because I partnered with VB, and through them Lightning Source and Ingram’s, my book was up for presale internationally on that major retailer for no extra charge. It also got me into the local library system early. I have more books being requested than they have in stock. It’s a great start.
Now my book is in Village Books. They’ll be hosting a novel release party with me on March 14th and after that… who knows. What did I do to get so lucky? When I picked up the first batch of my print books, Paul Hanson told me, “When you first came in you said, ‘What can I do to help?’”
So, writers, ask not what your bookstore can do for you [the answer is plenty], but ask what you can do for your bookstore. Be professional. Communicate warmly, openly and politely. Get off the broken record of “buy my book, buy my book,” and make friends, find partners, and buy books at your local brick and mortar bookstore.
All Is Silence on Kobo.
Outward Bound on Kobo.