Going Indie – what it takes to succeed
By Kate Perry
Independent publishing isn’t for everyone.
It’s a lot of work—A LOT. In order to make it a success, you have to put in the time and effort. That means you have to write—A LOT. Sometimes you have to do other things that you don’t want to do, like editing or writing marketing blurbs. But you’re a business owner, and you do what you have to in order to make your business a success.
It comes down to one thing: what do you want? What do you love? If you love writing, regardless of whether you go the traditional or independent route, just you grab your balls and jump. What do you have to lose?
When I first struck out on my own, I had a plan: to release a new book every 6-8 weeks. Once you get someone hooked on your work, you want to make sure you have more for them to consume. Talk to a crack dealer—it’s basic business.
The glitch for me: I didn’t have money to hire other people, so I did everything myself. Yes, even the formatting and cover art. No, I had no idea how to do any of that before. I learned, because I needed to. This was my vision, and I wasn’t going to sit in the corner and whimper over my lack of knowledge.
So my days looked pretty much like this:
|6:30am||Walk to the cafe.|
|7am||Sit ass in cafe chair with latte and write a chapter.|
|12pm||Walk home and answer reviewer and fan emails, write marketing copy, blurbs, review questions…|
|3pm||Walk to someplace else and write another chapter.|
|7pm||Stumble home, starving.|
|9pm||Search for cover art, do revisions, update website and Facebook, etc.|
|2am||Go to sleep.|
The first several months of going indie, the only way this schedule varied was if my husband sent me off in the morning with a flask to spike my latte.
It was A LOT of work and not sustainable if you like to have a life. Or have friends who actually like to spend time with you. Though my awesome friends would meet me at whatever cafe and hang out with me while I worked, just so they could see me.
PS: I was tired and cranky—until I got my third check (the first two were PITIFUL). Then I felt pretty great. Wink.
Now, I’m so lucky. I have a team who helps me maintain balance. My main goal is to write a great book without driving myself insane, and I have a team who supports that. I still produce a book (from idea to finished product) in six weeks or so, but I get to act like a queen now. Now, my day looks like this:
|8am||Roll out of bed.|
|9am||Arrive at cafe and sit my ass down with a latte to write a chapter.|
|3pm||Pedicure, or massage, or something equally pampering (note: sometimes I do edits as my toes are painted).|
|4pm||Emails and checking in with my team.|
|5pm||A glass of wine at my favorite wine bar and another chapter.|
|8pm||Dinner/movie/dancing/frivolity, or any combination of those, with my beloved and/or friends.|
It’s decadent. Delegating most of what I used to do gives me the space to focus on writing the best book possible in the shortest time. I have a great support team though, including a lovely lady who wrangles me, my schedule, and all the other professional relationships we have, including merchandisers and reviewers. It’s a luxury to look forward to, and one that I NEVER take for granted.
Kate Perry is the bestselling author of the Laurel Heights Novels, as well as the Family and Love and Guardians of Destiny series. She’s been translated into several languages and is quite proud to say she’s big in Slovenia. All her books are about strong, independent women who just want love.
Visit her website here.
Check out her books on Kobo here.