Learning to use social media

Looking to promote your new title? Are you trying to get your name out into the online world? These books are targeted to small business owners to help build your brand and grow your business.

These titles intend to provide a wide range of information that will leave you feeling confident, resourceful and more capable when it comes to social media.

 Google for business

Google+ for Business: How Google’s Social Network Changes Everything

By: Chris Brogan

Google+ is quickly maturing into an incredibly valuable channel for profitable business–and, because many of your competitors haven’t discovered it yet, it offers you huge new opportunities. Google+ for Business, Second Edition, will help you grab those opportunities right now. Top social media speaker and business advisor Chris Brogan will help you get great results fast, without wasting time or money. This fully updated second edition distills the experiences of leading-edge Google+ business adopters into powerful tactical recipes for everything from lead generation and nurturing to direct sales. Packed with new examples and case studies, it guides you through using Google+ for promotion, customer service, community building, referrals, collaboration, and much more. From start to finish, the focus is on results: generating more customers and more cash at the lowest possible cost!

 Pinterest for business

Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network

By: Edward SwiderskiJess Loren

Pinterest is today’s hottest new social media platform–and it’s perfect for businesses with small marketing budgets. Capitalize on Pinterest today, and you’ll build a devoted fan base that keeps you “pinned at the top”…driving more sales, revenue, and profits for years to come! Two top social marketing experts show you exactly how to make Pinterest work for your company. They concisely explain how Pinterest works, how businesses are using it, and how to get started the right way–fast! Case studies and specific techniques help you choose the best approach for your business and industry–from crafts to hardware, and wedding planning to restaurants. Want free advertising and powerful viral marketing? Get it now, with Pinterest for Business!

 rebel guide to email marketing

The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win

By: DJ WaldowJason Falls

“They” say email is dead. Baloney! 94% of Americans use email. Passionate social networkers use email more, not less. Mobile email is huge. Email offers marketers more opportunities than ever… opportunities to guide customers from consideration and trial to repeat purchase, loyalty, even advocacy! But email has changed. Email users have changed. To get breakthrough results, you must break the rules! Whether you’re B2B or B2C, Fortune 500 or start-up, this is a complete no-nonsense plan for transforming your email marketing. Discover radically better ways to handle every facet of your campaign: lists, From names, Subject lines, calls to action, social network integration…everything!

 social trade show

The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers

By: Traci Browne

Today’s new social and virtual platforms and technologies can help you transform the way you market through tradeshows, exhibits, and events – helping you supercharge performance on every metric that matters to you. The Social Tradeshow is the first practical guide to using these new tools to reach more prospects, close more sales, and earn more profits. Renowned industry consultant and thought leader Traci Browne covers every step of the process, revealing what works (and what doesn’t). She offers practical advice, realistic examples, and actionable ideas for companies of all sizes, in both B2B and B2C markets.

 social media bible

The Social Media Bible: Tactics, Tools, and Strategies for Business Success (Third Edition)

By: Lon Safko

The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geo-targeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools.

 everything about social media  

Everything You Ever Wanted to Know About Social Media, but were afraid to ask…

By: Hilary JM Topper, MPA

Designed for marketing professionals, small business owners, and non-profit organization executives, Everything You Ever Wanted to Know About Social Media, but were afraid to ask… is filled with detailed, how-to information on the sometimes complicated online world. Guiding readers through the importance of implementing social media tactics into their marketing mix to increase awareness and maintain visibility.

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