A blog about writing and self publishing

Press Releases: The Next Step in Self-Marketing Your eBook

by PR Newswire

With the shift to self-publishing, many more authors have the exciting opportunity to diversify the virtual book shelves, however they are then faced with the challenge of capturing the attention of new readers looking for their next adventure.  No longer just responsible for transferring their creative works onto “paper,” independent authors now have to play the part of editors, literary agents, publicists and marketing professionals to promote their books- and usually without much of a budget.  And while word-of-mouth can certainly boost the visibility of an indie author, this word of mouth can be difficult to get going.

So how does one build an online presence?  There are a number of tactics – creating an optimized website chock-full of relevant information, being active on social channels, publishing a robust blog with interesting and engaging content to entice your readers and…online press releases.

Yes, press releases.

The traditional, tried-and-true tool is no longer simply used by the powerful brands and agencies to reach the media with the hopes of landing a media mention.  Today, online press releases help strengthen one’s online presence, support search engine visibility, and is a catalyst to drive website traffic.   The internet is the first stop a reader will go to research a new book or topic and by distributing an online press release, you can increase your chances of being discovered online, growing your potential readers exponentially.

PR Newswire has been helping brands and organizations tell their stories for nearly 60 years.  And with iReach, its self-service, budget-friendly online press release solution, independent authors have the opportunity easily upload and syndicate their content to some of the Internet’s most visited websites.

iReach lets you:

  • Syndicate your content to 1500+ website such as Yahoo! and AOL, making your content available to the thousands of people visiting these websites every day.
  • Host your press release on PRNewswire.com forever with a keyword-rich URL.  PRNewswire.com is the industry’s most trafficked website and is built on an optimized platform helping you get found on the largest search engines.
  • Make it easy for your audience to share your message and expand your reach through social media with multiple, targeted Twitter feeds and an embedded social toolbar on your release
  • Include multimedia with your release to engage your readers even more.

Authors send online press releases to:

  • Announce the availability of a new eBook – this is an obvious one.  Let your readers know that your book is available for their enjoyment.
  • Highlight and publicize great reviews.  Readers have an endless number of platforms to share their thoughts about your book, so when the positive reviews flow in, utilize an online press release to propel the positivity forward.  It will help make sure your audiences discover the great reviews when they are searching for their next read.
  • Promote book milestones – Were you included in a best-seller list, recognized by a blogger, receive media attention or attain a certain number of downloads?  Highlight your big wins and let your readers know about your successes.
  • Announce a book signing or book tour – If you are hitting the road or holding a reading, let your readers know where they can find you.  Online press releases can help you boost your presence offline, too.

A KWL author recently put iReach to the test. Here’s what she has to say!

“I love PR Newswire!  Not only was the iReach platform incredibly easy to use, but PR Newswire’s PR Toolkit taught me everything I needed to know about how to write an effective press release.  My iReach release appeared on hundreds of sites which greatly impacts my presence online and helps new readers find me when they are searching.    And did I mention the thrill of seeing my book cover up in lights in Times Square?  I never imagined that could be possible, but PR Newswire made it happen.  I will definitely use the service again as soon as I have more news to share. ”

USA Today bestselling author, Julianne MacLean


PRNewswire logo DEC 2012PR Newswire is the premier global provider of marketing and communications solutions that let you produce, optimize, target, distribute, and measure content across all channels. Combining the world’s largest multi-channel, multicultural content distribution and optimization network with comprehensive workflow tools and multimedia platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire, a UBM plc company, serves tens of thousands of clients across the world.  Follow @PRNewswire and @PRNsmallbiz on Twitter for the latest PR and marketing news and information.

23 Responses to “Press Releases: The Next Step in Self-Marketing Your eBook”

  1. ronnierayjenkins

    She needs her memories to survive, and you will never forget her. Walk with Nellie, and share her compelling journey today in The Flowers of Reminiscence.

  2. Eric J. Gates

    What if Vampires were real? ‘the CULL’ a hard-nosed thriller to fill your nightmares – “by far one of the best suspense novels that I have read in a long time” (Goodreads)

  3. cupcakemama

    Giggle and learn the alphabet along with your kids as you plunge into Alpha Betty Soup, a zany adventure filled with silly rhymes, vivid illustrations and loads of fun.

  4. Julie

    Unexplained deaths have occurred in the tiny village of Mount Stewart, Prince Edward Island. This year, thirteen year old Leigh Kennedy and her friends are destined to die- unless they can solve the mystery in time to escape their fate.

  5. Mellanie Bauslaugh

    Giggle and learn the alphabet along with your kids as you plunge into Alpha Betty Soup, a zany adventure filled with silly rhymes, vivid illustrations and loads of fun.

  6. Melissa Arnold

    Losing Sight, a woman’s real life struggle with vision loss and her attempts to keep l her life light and independent

  7. Vincent Daniels

    Do you like booze? Poop? Boobies? Burgers? Can you do a good Corky Thatcher impersonation? Read Meaty Balls! by Vincent Daniels and be transformed into a golden Phoenix of love.

  8. Felipe Adan Lerma

    What could be more fun for six young cousins, ages nine to “nearly” eighteen, than to go on “outing” together in prep for a huge family trip to Italy to be in a Children’s Festival? And doing all that prep work in the music capital of the world, Austin Texas!

  9. Marc Mullo

    My first e-book is available at Amazon, Barnes and Noble, and Xlibris, just to name a few.
    If you enjoy poetry as I do, then this book is for you, thanks, bye for now.

  10. marycastillo

    How many authors can say that their experience growing up with a ghost inspired their book? I can! Lost in the Light, a paranormal mystery that readers have called “captivating,” tells the story of a skeptical detective and her unlikely friendship with the man who died in her house in 1932.

  11. Milton Gray

    Tomorrow, blood will be the new cocaine, and vampires no more than junkies with a terrible addiction, beholden to the sinister Blood Cartel. In the city of Londinium the trade in human beings will threaten the stability of an entire nation and the lives of the police who investigate it – the Blood Traffic.

  12. James Bibby

    This summer sees the release of James Bibby’s first new humorous fantasy book for thirteen years (which were entirely spent in bringing up his four children). He is thinking of calling it “The Light at the End of the Tunnel”…

  13. Nicole Banks

    Although this suffering may be temporary, we must go through it. The prize at the end will be worth it, I promise. But can we survive this? Or have we already failed, before it ever really began?

  14. Brian Rathbone

    The World of Godsland fantasy series currently includes six books that are suitable for young adults and older. The series has garnered over a million free ebook and audiobook downloads, which has driven enough paid sales to allow the author to become a full-time self-published writer.

  15. sibylla nash (@starbabyla)

    “Modern Family” child star Rico Rodriguez recently renegotiated his contract to receive $110,000 an episode with a minimum of 10 episodes. Author Sibylla Nash shows you how to get your kids started in the industry in her newly revised guide of Baby Modeling & Beyond.

  16. vickie pettee

    Vickie Pettee releases her debut novel, a French Quarter Mystery with a dash of paranormal, a pinch of history and splash of romance. When a Jazz legend’s house is demolished, Echo LaBauve, a high intuitive, is enlisted to solve the mystery surrounding a 1939 newspaper photo and a silver key hidden inside a tarnished cigarette case.

  17. Jaicy Afonso

    When an unexpected incident puts Leo in touch with a different kind of behaviour, everything seems to defy all aspects of his upbringing.

  18. Joe Chilson

    “And sometimes doing the right thing left you alone with your pants half-off in a dark basement full of spiders.” –Trailing Pride; less than epic fantasy… On sale now in eBook format!

  19. D.J. Gelner

    I’d like to promote my book, “Jesus Was a Time Traveler,” with the following: an onion-like press release about a crashed flying disc with well-to-do human inhabitants, that increasingly skews from “just the facts” to “obvious military coverup” as the release continues. “Should’ve made either that right at Albuquerque…” One passenger is quoted as saying, “or that right at 2039…”

  20. Alonna Shaw

    Alonna Shaw’s “Eleven Sundays” is set in a Northern California seaside town sheltered from time’s advances, where two women without families, both having suffered deep loss, forge an unlikely bond and become forever connected.  “Mystical descriptions and exceptionally well-drawn characters make this debut novel a must-read!” raves Carol Davis Luce, author of bestsellers “Night Game” and “Night Prey.”


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: