Promoting your Kobo books

By Maia Sepp

What are some free – or nearly free – ways for the penny-pinching indie writer to promote their Kobo books and build their platform?

Sociable!

These days it’s crucial for indie writers to have a mailing list, website, Facebook page, Goodreads, Google+ and Twitter accounts, and whatever new technology pops up in the next five minutes. Now, not everyone is going to fall madly in love with every social media format – my relationship with Twitter is probably headed for divorce – but there are ways to cross-post your postings and tweets. Generally, it’s recommended that you focus on the one form of social media that you like the most and then distribute that content out to your other social media accounts (via software packages such as Hootsuite, or built-in site plugins.)

One other way to keep up with what’s going on in the industry is to join an indie author organization. For a small fee, you can rub virtual shoulders with other indies as well as established writers who are making a living off of their writing. One that I’d recommend is The Alliance of Independent Authors, a non-profit indie advocacy organization that blogs about the book industry, hosts guest speakers, and is generally full of awesome.

Much Ado About Free Content

There’s been a ton of buzz in the blogosphere lately about using free content for promotional purposes. Putting all that aside, free can still be a component of building an indie writer’s platform. Goodreads, a social reading platform that has over ten million members and growing, is a fantastic place to promote your book. There’s a good amount of confluence between Goodreads and Kobo customers, and one of the great perks of that relationship is that Goodreads reviews can be used to populate a Kobo writer’s product page. (If you haven’t added your book to Goodreads yet, you can take a look at the Goodreads Author Program here.)

One excellent way to find readers on Goodreads is to host a giveaway (running the giveaway is free, but you’ll need to cough up the bucks to mail a hard copy of your novel). I hosted one in January, which became one of the top fifteen giveaways that month, resulting in 3000+ entries, with 10 winners. Winners are expected to post reviews of your book (Goodreads says that about 60% go on to do so). Over 2000 readers added my book to their “to read” list as part of the giveaway entry, some of whom are now reading and reviewing my book. One thing that not everyone’s aware of is that you can do more than one giveaway in a six month period. I’m going to run a second giveaway in April to take advantage of this option. And another perk: lots of “to reads” will result in placement in “also bought” lists, which helps other Goodreads readers discover your books.

Another interesting way to use free content to build readership is to publish a teaser portion of your book for free on Kobo, Goodreads, or a site like Wattpad. Wattpad, another free social media site, allows people to read, like, and follow you as well as comment on your books, so you have a built-in audience when your next release comes out. People who enjoy my teaser chapter have gone on to review and read my full novel (and have been helpful enough to say where they found it). It’s challenging to determine the exact relationship between offering free content and subsequent sales, but what we do know is that it will help expand our online footprint, which is never a bad thing.

Kobo-Specific Promotional Sites

There are a small (and hopefully growing) group of Kobo-specific sites that list Kobo books. One is Kobo Book Hub, which lists books for free, and cross-promotes via their Facebook and Twitter pages. Another site is Trindiebooks, which posts recommendations, reviews and listings. Bookbub is also a site that can be used to promote on Kobo. (I can’t vouch for how successful these sites are in getting the word out, but I’ll be investigating in the next little while. I’ll post the results on my site.)

Kobo Contests and Sales

I’d recommend always putting your books forth for participation in Kobo Writing Life contests, sales, listings, etc. Thanks to the Kobo Christmas sale a few months ago, my debut novel, “The Sock Wars,” ended up on the Kobo Writing Life bestseller list, peaking at #9, which makes participation in Kobo sales my most successful promotional effort to date. Hopefully Kobo will continue to expand these types of promotional tools and offerings so that KWL writers can keep building their Kobo-specific platform.

What are Other KWL Writers Doing?

It’s always important to spy keep an eye on other writers who have been doing this a while, and who are doing well at it. Kobo Writing Life authors who are both successful and generous with their experiences include Joanna Penn, Edward W. Robertson, and Lindsay Buroker. Add these authors to your blogroll (and check out their books!) – you won’t be sorry.

Other Ideas?

What’s worked for you? What promotional tools have you used? Which indie writers do you follow?

About the Author

Maia Sepp left a career in IT to write about home renovations and sock thievery. Reach Maia online at maiasepp.com.

Check out Maia’s books on Kobo!

IndieReCon post: 7 worst mistakes indie authors make

Indierecon-logo4This past February was IndieReCon, an online convention for self-publishers. Every hour, eight hours a day, for three days, industry professionals of all stripes posted articles, vblogs, and hosted live chats. There were also great giveaways and prizes to be won!  It’s generated a wealth of information, and the following is an excerpt/summary of one of the fantastic articles that was posted.

Be sure to click through for the full article, and register for IndieReCon when it rolls around next year!

7 Worst Mistakes Indie Authors Make by Joanna Penn

To be an independent author means taking your book project seriously. But most of us haven’t been in publishing for our whole careers, so it’s inevitable that we make mistakes along the way.

Mistakes aren’t bad either. They are the human way to improve and learn. But it helps if we can help each other!

I’m not perfect and I continue to learn along the writer’s journey but here are the worst mistakes I have made and seen others doing too. I’d love to hear from you in the comments about your mistakes as by sharing, we can all improve together.

  1. Not spending enough time learning about you, your book and your audience
  2. Not getting a professional editor
  3. Not getting professional book cover design
  4. Doing a large print run without having a distribution deal
  5. Paying way too much for services you can do yourself with a little education
  6. Doing no marketing at all, or getting shiny object syndrome
  7. Focusing everything into one book

For the whole article and more details, read the whole article here!

Critique groups and writing buddies: a quick guide

Unless you’re collaborating with others, the act of writing is, by its nature, a rather solitary activity. But the actual process of writing a story is only the first of many steps. The next step – revision – needs others. Whether it’s a professional editor, a beta reader, a friend whose opinion you value, or an anonymous stranger on the other side of the internet, finding and using a writing buddy who can tell you when you’re on track and when you need to put in a little more work is a necessary part of getting your manuscript ready to be seen by the general public.

The local critique group

Founding a local writer’s critique group is both challenging and rewarding. It can be difficult to find other local writers who are dedicated enough to their craft to continue with an organized group on an ongoing basis, and who all get along well and have something to offer each other.

One of the best bets for finding local, dedicated writers who might be interested in an ongoing critique group is to join a writing course at your local college or community center. You might not feel like you need the instruction, but making contact with fellow dedicated writers is often worth the price of admission.

Alternately, you could advertise in local listings (Kijji, Craigslist, meetup.com) to find others who are interested in the same thing you are. It might take some time to find the right group of people with whom you really mesh well, but the rewards are well worth it.

Even online writers groups can help you find local writers with whom to meet face-to-face. When you sign up for the yearly writer’s challenge National Novel Writing Month (or NaNoWriMo), you can join localized message forums and join in local write-ins and meet-ups.

Another great way to find fellow writers is to attend conferences for and about writers. These conferences can pull people from far and wide, so although you might not find local writers, you may make enough connections that you can organize an online writer’s group of your very own.  Here are a few ideas to get you started:

Canada

Ottawa Writer’s Festival – October, Ottawa, ON

Saskatchewan Festival of Words – July, Moose Jaw, SK

The Vancouver Writer’s Fest – October, Vancouver, BC

US

San Francisco Writers Conference – February, San Francisco, CA

Self-Publishing Book Expo – October, New York City, NY

UK

Theakstons Old Peculier Crime Writing Festival – July, Harrogate, UK

The Winchester Writers Conference – June, Winchester, UK

Australia

Perth Writers Festival – February, Perth, AU

Sydney Writers Festival – May, Sydney, AU

Emerging Writers Festival – May, Melbourne, AU

The online critique group

If you’re a little nervous about meeting other people in person, or if you’re in a small or remote community where other writers are thin on the ground, then an online critique group might be the best way to go for you. There are dozens of great critiquing sites available. Here is just a brief cross-section of websites to help get you started:

Critique Circle: When you sign up, you can add your story to the newbies queue for free; thereafter, in order to earn credits for the critiques of others, you have to offer critiques of your own. This is a great system to ensure full participation, and you’ll get a lot of thoughtful reviews and critiques. Don’t see critiquing the works of others as a chore: it’s actually a great way to hone your own reviewing skills.

Fan Story: All writing and all genres are welcome: poetry, prose, or scripts, partial or complete. Offer critiques and receive critiques on everything you post.  Take advantage of the vibrant community, participate in monthly contests, or take an online writing course.

Writing.com: Keep an online portfolio, get critiques on your work, and gain access to valuable tools and contests to keep you growing, reviewing, and improving.

There are even sites to help those writers who are true hermits – the AutoCrit Editing Wizard doesn’t require contact with another human being at all. Simply upload your chapter or section, click the “Analyze” button, and the automated editor will alert you to overused words, clichés, missing dialog tags, and more.

No matter where you find them, your writing buddies are an invaluable part of the writing process. We spend so much time with our own words, it really does help to have a second (or third, or fifteenth) pair of eyes on it to point out to us the missteps that we’ve become inured to.  Revision is much easier with a buddy or two, and their objectivity is crucial to getting our manuscripts in the best shape possible.

6 expert tips on designing a great book cover

By Scarlett Rugers

Yes people do judge books by their covers, and when your cover is the size of a postage stamp, as is the case in search results for eBooks, you need a clear message for maximum impact.

Coming up with the right high-voltage look can be tricky, but don’t be deterred. Here are some quick pointers to help with the process, specifically for authors with little to no design experience, and want to give it a shot:

Have a clear idea of what message you want to convey.

You can only make a first impression once.  Instead of three or four story lines, two characters, eighteen scenes and one plot twist clamoring for attention, pick one strong theme for the cover. What is the one constant in your story, from start to finish? What is the value, the lesson, the message you are passing onto your reader? For example:

  • A love story across the planet
  • An adventure in western times
  • Mysterious beings haunting a forest
  • Two animals who are close friends
  • A tough guy who won’t take no for an answer

Choose the main element you want to convey about your book and select your cover image to reflect it.

Use other book covers to guide you.

Search for books with the same theme you’re looking for and see how they lay out the text and images. You don’t have to try and know everything at once; learn how others have done it in the past.

Use simple typefaces and layout.

No matter how beautiful your cover image is, your book cover fails if the typeface is poor.  Type is often the element that is overlooked, and always the deal breaker. I have written a post about classic typefaces you can rely on, no matter the genre of your book. Decorative fonts run the risk of being outdated. And keep it to two fonts max – you want something stylish for your title, and something simple for your author name and tag line. Too many typefaces means too many people are at the party.

Seek Feedback.

Search out communities and forums involved in self-publishing and ask for feedback. Not from your family and friends who will always love what you create, but people who will give you an honest, constructive critique. My ego definitely gets too big when I feel like I’ve done a great job, and accepting criticism forces me to continue to be better, be open, and to recognize there will always be things that others can see that I can’t.

Keep it simple.

You don’t have to go overboard with design. Good design is all about balance, and ensuring your message gets across. You don’t need to combine four different images to tell your reader that it’s a sci-fi, romance with a lot of death and machine guns. You need one message, one that doesn’t have to be literal, and you need to tell it visually. To convey royalty we use a crown, for slavery we go with chains, for love we have hearts.

Have bold, easy-to-see visuals.

You may be ready to get really creative in Gimp or Photoshop, but remember that a lot of your readers are only going to see your cover in black and white on your Kobo. Did you know that pink comes up pretty poor on a Kobo?

Maintain clean lines and use images that are easy to distinguish if you’re going to blend them. If you have a Kobo then upload your cover and open it up to see how it looks! You don’t want to have done all that work only to find the name is barely visible because it blends into the background hue.

A lot of info? Let’s chunk it down:

A checklist for good cover design:

  1. Does your cover say what you want it to? Does it convey the genre, and theme?
  2. Is your text easy to read?
  3. Are you using a maximum of two font faces, one decorative (or maybe simple if you wish), and the other a classic type face?
  4. Do you have a simple image, or do you have a collection of images fighting for attention?
  5. Is the cover easy to view on Kobo?

If you are covering these points then you’re well on your way to having a good cover! I always encourage authors to hire a professional but sometimes, for whatever reason, it’s time to do it yourself.  And the beauty of eBooks is, book covers can be easily changed – you can keep experimenting. Be brave, be bold! Take risks! And above all have fun!

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scarlett rutgersScarlett Rugers’ job is a book cover designer and a Publishing Identity Consultant. Her purpose is to empower you to be the best author you can be, and collaborate with you to improve the quality of the book industry. She is constantly working to inspire, strengthen and pursue the perception that self-publishing is professional publishing.

For an experience that will make you feel traditionally published you can email her at: contact (at) scarlettrugers (dot) com or visit her website and see her work. She is also on twitter at @thebookdesignr.

Scarlett Rugers is also offering a 10% discount on her design services to all Kobo Writing Life authors! Visit her site for further information about her services.

Racy Writing – Dos and Don’ts with Kelly Favor

So you’ve decided to try your hand at writing erotica—why not? It’s a very popular genre right now, and selling like hotcakes. Bestselling novelist Kelly Favor, author of the wildly popular For His Pleasure series, took the time to share some thoughts, answer some questions, and provide a few Dos and Don’ts for the beginning writer.

Dos

Start fast, and stay in the “now.” Open with a scene that grabs readers’ attention and establishes the main character, and also establishes the “sexiness” of the story.

That doesn’t mean you need to start with a sex scene, but it means that you want to foreshadow or in some way indicate that there is some racy content to come. However, it’s important to also establish character at the same time—make certain you’ve instantly made the reader feel that they want to know more about this person and this situation.

From there, it’s all about developing plot and character, as any writing in any genre must do. Keeping the pace fast and the plot moving is really important for beginning writers, since many struggle when the plot isn’t moving. Newer writers have trouble writing sharp dialogue and sometimes their scenes will ramble and become dull if they don’t have plot points moving things forward.

There aren’t really tricks per se; they’re more conventions or “notes” that one must hit in order for the writing to appeal. It’s like being a musician—you have to understand the music you’re playing and you must hit those notes and stay on beat. If you go off rhythm or you start to hit the wrong notes, it becomes a mess.

However, if you know your own limitations, then you can write a very simple story with simple characters and still create something exciting and highly palatable for reader, just like a musician might play a very simple song that still pleases the ear.

Don’ts

The Don’ts are sort of the reverse of the Dos. Don’t start slow. Don’t start with tons of backstory. Don’t “info dump”, which is when a writer needs to get information about a character out and they just dump it wholesale on the reader. Backstory and the like should be interspersed throughout a scene or multiple scenes, broken by dialogue and action, so that the information doesn’t bog down the flow of the story.

I find that beginning writers struggle a great deal with writing naturally. Many of them overwrite, using “big words” in order to sound more literary, or because they feel it makes the prose more interesting.

I tell writers that if you would never speak this way in real life, don’t write it. Good writing is conversational, easy, and mostly simple. Yes, there are writers who have a more complex style, but they tend to develop that over time and usually they have a very strong vision.

Most writers—myself included—benefit from keeping things simple.

What distinguishes a great racy read from a dud?

It’s the same in any genre. A great read holds your attention, and makes you care about the characters. A dud tends to be dull, unoriginal, and lacking imagination and risk. Good writing, in the end, always involves some level of risk.

Every great story needs to have some element that stands out. Some great stories have great dialogue, some have great characters, some have exciting plots with twists and turns. You don’t need every element to be great. However, a great story has at least one element that soars, and typically more than one element that soars.

What would you want would-be writers to know?

Writing is really a craft, and that it’s not as mysterious and serious as many would have them believe.  You need to work hard and study books and become excited and passionate about writing, but you don’t need to be snooty and you don’t need to be perfect with your prose. You need to learn to be a good storyteller, because that’s what writing is.

I think there is an overemphasis on trying to “great,” and trying to be a genius where every sentence is perfection. Readers don’t really care about perfection. They just want to be entertained and transported. Learn to do that and you’ve got the essence of it.

Also remember that things will continue to get tougher and more competitive, but good writers can succeed. It’s important to understand, however, that being an indie writer means also being a good businessperson. Many writers seem to be struggling, in my opinion, to be both good writers and good businesspeople.

Check out Kelly Favor’s books on Kobo!

Ensuring your Goodreads reviews appear on Kobo

If you have Goodreads reviews for your book and they are not appearing on Kobo, it’s relatively simple to ensure that they appear automatically.

The first thing to note is that Goodreads reviews are linked to Kobo via the ISBN (International Standard Book Number) – just as each version of a book (hardcover, trade paperback, mass market) has its own ISBN, the eBook also has its own ISBN (at Kobo we often distinguish the eBook ISBN from the print book ISBN by called it the eISBN).

Thus, all you need is to ensure that the eISBN you used for the Kobo edition appears on Goodreads. The rest is magic.

But what if you didn’t register an eISBN?  What if you used the auto-generated “dummy ISBN” number that Kobo Writing Life provides?

No worries, you can use that “dummy ISBN” value to create the link as well.

Here is how.

1)      Go to your book’s item page and look for the eISBN field.

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You’ll notice that there are no reviews showing on Kobo, despite the auto-populated spot that is just itching to display customer reviews and the fact that the book exists on Goodreads and has plenty of great reviews (see screenshot of Goodreads page for the book below).

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2)      Search for that eISBN on Goodreads.  If the book isn’t listed with the ISBN entered (and this works for real ISBNs or “dummy ISBNs”) you’ll likely see the following:

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To add a new entry, go ahead and click one of the two methods to create a new record/manually add a book.

3)      The Add a new Book screen will look something like this:

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Go ahead and fill out all of the fields, upload a proper cover for the book, so that you have a full and clean record.  Do make sure that you put the eISBN into the isbn 13 field.  When you have completed everything, click on the “create book” button in the bottom right hand side.

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4)      Click on the “Other Edition/Change Edition” button that appears on the very next screen – it will bring you to a screen that looks like this:

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 Click on the “combine editions” button.

5)      On the Combine Editions screen, select the edition you just created and combine it with the other version or versions of the exact same title.  (Take care to ensure that you are combining the EXACT same book and not two different books):

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You’ll see the following screen….

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 And then this message:

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Now, when you go back to the item page at Kobo, you’ll see the reviews appear.

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Because we know you’re curious, because of the great reviews shown, you can check out the book used as an example in this article here.

And all books by the author (Ruth Nestvold) here.

And for those of you looking for more information, or a slightly different perspective/tutorial, there is a fantastic blog post by a Kobo author (Eric Kent Edstrom) on how to do this, which was written in August 2012.  You can read that here.

You can also check out Eric’s books at Kobo here (After all, what better way to thank a fellow author for great advice than to purchase a copy of one of his books?).

How to survive a bad book review

Reading bad reviews of your work can be tough – we might feel that they’re unsubstantiated, that the reviewer simply “didn’t get it,” or that they have a bone to pick with us personally for some reason.  Regardless, bad reviews can hurt, and we may feel tempted to respond in kind, with harsh words and criticism of our own.

Three words:  don’t do it.

Not once. (Okay, five words.)

The one thing you’ll have to remember as an author with published material out in the world is that all sorts of different people are going to read it, and they’re going to have all sorts of different opinions on it. Art is subjective, and you’re not going to be able please everyone. There will be some who simply don’t like your work, and they’ll tell you about it. Sometimes they do so constructively, politely, and thoughtfully. Sometimes they go for the jugular.

Bad reviews don’t often go viral – they might if they’re particularly harsh and hilariously-written, but by and large, reviews don’t get much attention from anyone other than those who are either thinking about reading a particular book or have just finished reading a particular book. But there is one way to make sure a bad review gets seen by everyone in the industry: react poorly and publicly.

There are countless examples online of authors (or their agents, or their spouses) getting defensive and antagonistic in comment threads on bad reviews about their books. There are even reports of authors creating “sockpuppet” accounts from which to praise their own works and trash the reviews of those who dare to disagree. None of this behaviour is appropriate, professional, or helps convince people that the reviewer is mistaken and you’ve in fact written a brilliant piece of pure genius.

Here are some tips on how to read criticism of your work and minimize the personal impact:

  • Allow yourself your first reaction, but keep it private. Rage, cry, vent to a good friend, write a scathing reply, do whatever you need to do to rid yourself of the initial emotional reaction to a bad review – but keep it to yourself.  Rage into a pillow, vent in person to a friend (not in email or on social media), or write the reply by hand and then destroy it. Feel your knee-jerk emotional reaction, and then purge it. Letting it run away with you will do you no good.
  • Once calm, re-read the review. Pay attention, and look past the insults, if any.  Sometimes the criticisms that cut us closest to the quick are those that hit closest to the truth. Does the reviewer have a point? A valid concern? Are these things you can keep in mind for your next story?  Something to bear in mind is that if you’re getting multiple bad reviews that all make similar points; it might be worth it to listen, and give it some serious consideration.
  • If you must reply, you can. If you’re just starting out building your fan base and are trying to engage your audience as much as possible, don’t suddenly fall silent on the one review that doesn’t praise you. Don’t stoop to their level, however. Returning insults for insults will make you look petty, unreasonable, and unprofessional, no matter how vicious the initial attack.  Acknowledge the review and thank them for their time. And that’s all.
  • Move on. Don’t obsess. Bad reviews happen to even the most successful and popular authors of all stripes. Think of it this way: you’ve just joined their illustrious ranks! Rejection and bad reviews are all part and parcel of being an author. Call it a learning experience and get on with your next project.

Regardless if the reviewer has some well-articulated, polite, and valid criticism, or is an erupting volcano of vitriol insulting you, your skills, your parentage, and your pets – your reaction should be the same in all cases: either complete silence, or a polite acknowledgement and genuine gratitude for the time they spent reading, thinking about, and writing about your work.

Avoid the meat-grinder! Creating a self-published book can be as easy as writing a blog

by Emily Craven

I always had it in my head that something like Smashwords would be my first e-book platform: the easiest, the largest distributor, the least work.

Then I looked at the style guide, and read the tax information and realised I needed to buckle on my superhero suit for that gauntlet.

I’d had enough trouble deciding how to format my YA novel to look like Facebook, now I had to figure out how to stop the meat-grinder from turning my work into something resembling a 52,000 word experimental poem. It was still in the cards, but I needed a new plan to keep the momentum rolling before I drowned in paperwork and coding.

I have always been a keen advocate for self-education. In industries like writing and in particular e-publishing and internet marketing, things change too quickly for your run of the mill university. It’s this drive for self-education that has seen me being asked to present on marketing and creative e-book advances, and got me into the coolest courses for free. It was at one of these courses I found a way you can create your own clean ePub or print-ready pdf file, for free, without any supernatural talent at html code, and have your books uploaded on Amazon and Kobo in the same hour.

PressBooks is God’s gift to writers.

PressBooks has taken the WordPress open source code and created a powerful tool to produce epub and print-ready PDF files. The epub file it produces is directly upload-able to Kobo Writing Life (which offers their own free epub conversion service as well) and KDP (which will convert the file cleanly to mobi) and it’s as easy as using the WordPress blogging platform.

There are several reasons why I would marry PressBooks over my partner of five years:

  • The platform is free. You can create a file for every one of your 100 haikus if you wish.
  • It is as idiot-proof as blogging with WordPress. Basically you set up each of your chapters as an individual ‘blog post’. This makes it incredibly easy to fix your own typos and add extra scenes or features you thought up while singing in the shower. You can upload and insert images in the same way you would a blog, easily compressing or enlarging your author photo depending on the size of your narcissistic streak.
  • It allows you to place your front matter (copyright message, dedication, foreword), novel (separated into chapters and, if necessary, parts) and back matter (about the author,  more books from the author and bonuses) on separate pages avoiding the run-on effect between sections that you get through other conversion tools. You can select which components you want to include in the export with just one click, allowing you to create different versions for different markets (print, Kobo , Kindle  whatever) or price points (e.g. I have a multimedia version of E-Book Revolution which includes links to ten instructional audios and a private Facebook group. This version of the e-book I sell for $47, where as the e-book without audio is only $5.99).
  • It provides three different template styles, all super professional. As well, it allows those of you who have painstakingly learnt html code (who I like to call the ‘obsessed’ or ‘book designers’), to upload your own CSS style sheet.
  • It allows multiple users to work on a novel at once. So if you are a small publishing house you can have the author upload work, then have a structural editor, a copy editor, a cover designer, and a copywriter all do their work on the same platform. PressBooks allows you to compare the changes between saved versions so the author/editor can approve changes. Each individual contributor can access the novel online from wherever they are. The efficient work flow should have all publishers salivating. Imagine the best of the best being able to work on the same project regardless of what office or country they are in.
  • Finally, but most importantly, PressBooks gives you the ability to integrate detailed metadata into your eBook. Metadata increases the find-ability of your books in the search engines tenfold. You can add keywords or tags, ISBNs, pricing, a synopsis, subtitles, covers and more into the metadata and it will be integrated into the backend of the ePub file, just waiting for Kobo, Google or Amazon to search it.

Creating print-ready files and ePubs was a mountain (or a giant hole in the wallet); now the only (mother of) a mountain is marketing and the reader-author connection. That’s where I come in… Sigh. Has anyone seen my superhero suit?

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Emily-Craven-200x300Emily Craven is an author of non-fiction, fantasy and YA fiction. She blogs and presents for If:Book Australia, Meanland and the Australian Society of Authors on the future of digital publishing, e-book marketing, author platforms and the reader/author connection. Emily’s non-fiction book ‘E-Book Revolution: The Ultimate Guide To E-Book Success’ is now available as an e-book through Kobo or a multimedia package at http://emilycraven.bkclb.co.

She also has her own blog at http://ebookrevolution.blogspot.com. In 2011-2012 she undertook a 12 month writing mentorship with fantasy author Isobelle Carmody, for her YA fantasy novel, Priori-The Power Within.

If you enjoy her tongue in cheek style you may also enjoy her comedy novels set in Facebook, ‘The Grand Adventures of Madeline Cain: Photographer Extraordinaire’ and ‘Jake’s Page’ available from Kobo.

How to make Facebook work for you

We want to make 2013 the year YOU break through! So we’ll be supplying some helpful tidbits on how to accomplish this.

If you don’t already have a Facebook Page, we would highly suggest creating one. Facebook is one of the largest social networking sites, with more than 90 million active members; it is the most visited social network site out there right now.

You can connect your blog (if you have one) to your Facebook Page by adding a hyperlink to your blog in the description area of the page. You can also add a widget onto your actual blog that will allow you to connect your visitors to your Facebook Page.

Once you’ve shared your Page with your friends and family, and they have shared it with their friends and family, this should be the beginning of your fan base. But there are some do’s and don’ts to posting on Facebook to keep your Page “Likes” up instead of down.

Do:

Engage your fans. Ask your followers questions. Get them to share, comment or “like” your posts. This activity shows up on their friends news feeds and this could potentially increase your fan base even further.

Use the tools you’re given. Facebook allows you to see which of your posts are the most popular, it tracks your likes, what time of day gets the most activity, you can check out your follower’s demographics and there is so much more. You can use this information to your advantage to create future posts.

Don’t:

Don’t use your page to sell. We know the main point is to sell more books. But there is nothing that will lose fans quicker, then trying to sell to them constantly. You can use your page for discounts, coupons and even new arrivals. But don’t make it the bulk of your posts. Try and be more creative with your posts by having pictures and contests for extra content etc. that will help drive traffic.

Think before you post. Remember that you never know who might be reading your post, so be careful of the things that you say. Always be politically correct and never use the page to verbally harass or harm another person or site. This will result in traffic declines and maybe even being shut down in general. And always remember your audience: they are the ones who will be reading your posts therefore the content should be interesting to them, not only you.

The Book Doctor’s Declaration of Independents

44516_142975332409383_137689529604630_212602_3356938_n2012 was proof-positive that this is indeed the greatest time to be a writer.  The fastest selling book in history is now a self-published book.  There are so many more ways to get successfully published than there were five years ago—heck, more ways than there were when we started writing this sentence!

That’s the good news. The bad news is that the corporatization of publishing has caused enormous changes in the book business.  As publishing houses merge (Penguin House/Random Penguin) and corporations envelop them in their bureaucratic arms, there will be fewer publishing opportunities at the Big New York Publishing houses. That is why we are urging writers to investigate the wonderful world of independents–both publishers and bookstores.

Image.ashxWe’ve been published by Simon & Schuster, Random House, Penguin, and HarperCollins, and we love working with them, but we turned down a much bigger offer from a large corporate publisher to have the honor and privilege to work with our independent publisher, Workman Publishing, on The Essential Guide to Getting Your Book Published.  They are like a writer’s fairy godmother, granting wishes left and right. In fact, the newest version of our book (the first version was called Putting Your Passion Into Print) came about because of the suggestion of Peter Workman in light of the seismic, revolutionary changes in the publishing business. The even better news is, with the majority of independent publishers, you don’t need an agent.  And as any of you who have pursued agents know, it is very, very, very difficult at this point in history to get a good agent.  Indeed, you may spend years of your life getting rejected over and over again by agent after agent.  Between us we have six books coming out in 2013, and they are all with independents.  In fact our experiences with independent publishers like Canongate, Black Dog and Leventhal, and Soft Skull, have resulted in our books being translated into multiple languages, being optioned by Hollywood, and winding up on the front cover of the Sunday New York Times Book Review.

Then there’s your independent bookstore. What a friend of ours calls the last three feet of the publishing industry.  We’ve done events at over 100 independent bookstores, and the best of them are thriving.  One of the greatest things you can do for your publishing career is become friends with your local independent bookseller.  Attend events where you can meet fabulous authors (usually for free!); pick the brains of book people who almost certainly know more than you about what’s come out in the last couple of years, what’s coming out right now, and in fact what’s coming out six months from now; become a vibrant presence in your town’s book community.  And when your book comes out, if you have really been a generous contributor to your independent bookstore, they’re almost certain to give some love back, by having an event at their bookstore, or, best case scenario, by hand selling your book.  This is like gold, manna, and mother’s milk to any author.  (Check out this list of Indie bookstores in the US selling Kobo readers and eBooks.)

We believe very strongly in an all-inclusive approach to the book business.  Some books cry out to be published by the likes of HarperCollins and Random Penguin.  Others would love to be handled by independent publishers who aren’t beholden to a giant corporation.  Still others will be best served by self-publishing.  In 2012 we had our first experience of self-publishing: it was fantastically liberating.  And we are already making money off that book.

We hope you have a great 2013, and may all your publishing dreams come true.  See you at the bookstore!

And as a sign of goodwill, we’re offering the chance to buy our book The Essential Guide to Getting Your Book Published, AND win a 1 hour consultation with us (worth $250) for $2.99!

Cheers,
The Book Doctors

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