Market In Ways That Work For You

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By Kate Larking When people hear that my marketing research revolves around marketing and promotion for fiction authors, the first question is usually akin to this: “Do I need to _______? I’ve been told I need to ________ to sell books.” What is the ______? It could be: Blog every day Keep a website Be on Twitter Have a Facebook Page Host giveaways Buy advertising on Google Manage an Instagram account for my cat I’ve heard all of these and more. But the main thing it … [Read more...]

Getting Press in a New Era of Publishing

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By Brian J. D’Souza Back when I attended a publishing program at a Toronto university, we had a class led by an agent and his assistant where they devoted an entire lecture to the subject of “handholding authors.” We went through a series of exercises where the assistant read through “real” (embellished) case studies involving difficult/emotionally fragile authors who needed to be rescued. Examples ranged from authors who struggled with public relations, doing media and having their writing … [Read more...]

A writer daydreams…

This is how a writer daydreams!

A great look at the long term. Steve Vernon's thoughts about a fascinating post by Dean Wesley Smith on long term strategy as opposed to worrying about selling everything today . . . … [Read more...]

Kobo Writing Life Podcast – Episode 023 with Michael Rank

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Listen in as KWL Director Mark Lefebvre interviews nonfiction author Michael Rank, whose titles include HISTORY'S WORST DICTATORS and FROM MUHAMMED TO BURJ KHALIFA: A Crash Course in 2,000 Years of Middle East History. Mark and Michael discuss Michael's podcast, History in Five Minutes, self-publishing from a nonfiction author's perspective, and the challenges and rewards of translating self-published titles. Michael shares his thoughts about: His History in Five Minutes podcast, where … [Read more...]

How To Grab That Coveted Online Audience

Adam Dreece

By Adam Dreece There’s nothing like finding readers live tweeting your book as they read it, or finding them promoting your book to their friends. It’s one of those things that a couple of months ago, I looked at other authors on Twitter and wondered just how they did it, and could I do it? Now I’m watching it happen and have cracked a 1000 Twitter followers of my own. I created my twitter account in February, and when I released my first book, The Yellow Hoods: Along Came a Wolf (Book … [Read more...]

One Horn to Rule Them All: The Story Behind the Purple Unicorn Anthology

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When Kevin J. Anderson visited Kobo’s Toronto HQ, he told us about the origins and production behind ONE HORN TO RULE THEM ALL, an anthology published by Wordfire Press, which Kevin runs with his wife Rebecca Moesta. This story is part lesson in professionalism, part demonstration of how efficient the publishing process can be, and we’re excited to share details about how it all came together. What makes this anthology especially great? First, the stories are wonderful—you can buy the … [Read more...]

Kevin J. Anderson visits Kobo HQ!

Kevin J. Anderson sat down for a chat with KWL Director Mark Lefebvre at the Kobo office

Award-winning and #1 international bestselling author Kevin J. Anderson was in Toronto last week and stopped by to visit the Kobo head office. Kevin is the author of more than 125 books, more than fifty of which have been national or international bestsellers. In addition to this, as the publishers of WordFire Press, Kevin and his wife Rebecca Moesta have released more than a hundred eBooks from over 25 authors. He also hosts the annual Superstars Writing Seminars, which teaches writers the … [Read more...]

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