A Dead Price Point

smashwords pricing chart

By Mark Lefebvre, Director of Self-Publishing & Author Relations, Kobo “I see dead prices!”  Yes, I know, I’m riffing on a line from M. Night Shymalan’s The Sixth Sense. But if it gets your attention and helps you earn more money as an author, I’m okay with that. I had the pleasure of being on a 2013 Romance Writers of America Conference panel called Self-Publishing for the Professional Author in Atlanta in July. On the panel with me were Julia Coblentz from Barnes and Noble, Mark Coker from Smashwords and Jon Fine from Amazon.  The four of us discussed trends we had recognized through each of our businesses. Among them was an interesting trend: a universal dead price point for eBooks. You see, when I first encountered this, I thought it might be unique to Kobo. Then, … [Read more...]

Power Pricing: How should I price my eBooks?

price chart 1

Nathan Maharaj, Kobo’s own Director of Merchandising (otherwise known as Head Bookseller) put together some thoughts to answer the question he most often gets from publishers and authors: “How should I price my eBooks?” The answer: Price deliberately: Have a plan, and measure your results. Price responsively: Be prepared to react to the market. Price often: You don’t have to re-set the prices on every title every day, but be aware of opportunities and remember how quick and easy it is to change your prices in Kobo Writing Life. A few clicks, and your changes are made and will go live as quickly as possible. It helps to remember that “price” should be treated as a verb – it’s an action that we take, rather than a noun we define. Although we’re talking about price, setting … [Read more...]

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