So, About That Cover: A Cover Artist Weighs in On Typography


We've said it before and we'll say it again: Authors planning to self-publish should not make their own book covers. That's what professional cover artists are for! However, even if you're letting someone else take over the design and creation of your cover, that doesn't mean you shouldn't be well-informed about the process. Understanding how book covers are designed and why certain aesthetic choices are made can only help authors make the right choices when hiring a cover artist and participating in the design process. To help authors wade through the tricky waters of getting a book cover created, we sat down with cover artist Scarlett Rugers to pick her brain about an essential aspect of book cover design: typography. When designing book covers, do you favour certain fonts for … [Read more...]

So, About That Cover: An Interview With an Author and His Cover Artist

kyle west

We sat down with author Kyle West and cover artist Luke Atkinson to learn more about the adventure of getting a book cover designed. Here's how it went: Why do you think having a great book cover is so important when it comes to eBooks? KW - After your story, your cover is probably the most important part of your book. It’s the first thing readers see, so it has to be downright amazing. LA –You know the saying: “Don’t judge a book by its cover.” Unfortunately we live in a digital age that doesn’t allow that luxury. A great cover can give the visual edge your book needs to stand out in a sea of thumbnails. How can I find a book cover artist? How can I tell if the artist is right for my books? KW - Finding a decent cover artist is fairly easy with the Internet. Most (if not … [Read more...]

So, About That Cover: Book Cover Design Tips From a Merchandiser

Home Cover

By Shayna Krishnasamy, Kobo Writing Life Merchandiser As the merchandiser for self-published eBooks at Kobo, my job is to judge books by their covers. Okay, that’s not my whole job, but you might be surprised at how much of my day is spent scrutinizing, arguing about, praising, sifting through, staring at, and judging (oh, and also mocking. Yes, sometimes a cover practically begs to be mocked) self-published book covers. Book cover design is an immensely important part of the digital self-publishing process. I really can’t emphasize this enough. A professional book cover will get your title the attention it needs and will make it more likely to be awarded merchandising space on our website, in email newsletters, and in promotions. An amateur book cover, on the other hand, will do … [Read more...]

We’ve got you covered Friday: let’s talk numbers

anita b carroll

By Anita B. Carroll How important do you think your cover design is? Is it worth it to spend the money on a professional designer? That’s a good question and you would expect me, a designer, to push for hiring a pro. However, when you look at the facts, the question really is, can you afford not to hire a designer? A book cover re-design project, analyzed. Let me show you a cover re-design project I worked on with self-published author Glen Romero for his novella “Welcome to the Fight: Silent Wars”. Some months ago, I was invited by Mr. Romero to review his cover, which he himself had designed.  To be more accurate, he did the typography, not the illustration.  Here is an image of what the cover looked like, with Romero’s type design: My initial thought was that … [Read more...]

We’ve got you covered Friday: Terry Odell

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Cover images and branding by Terry Odell Used to be, you looked at books in a bookstore window, on special displays, or on the shelves, where the ones placed face out could catch your eye. If you were looking at spines, perhaps a title caught your eye, or the name of a familiar author. If the cover enticed, you'd move to the back cover copy, or the jacket flap copy, and then maybe flip through the book. But, odds are, it was the cover that started the process. Now, even though many book purchases are made from on-line bookstores, the cover is still vital. More so, because books have an everlasting shelf life, so even "old" books are new to many readers. And the cover is just as important, if not more so, than in the brick and mortar stores. If your publisher creates your cover, … [Read more...]

We’ve got you covered Friday: Keith Draws

aa vernon

As you work your way through your NaNoWriMo novels, we'd like you to keep in mind the importance of cover design. Even if you have the most sublimely-written masterpiece, nobody is going to pick it up to read it if it doesn't have a good cover. Your cover image is your advertisement, the first thing a potential reader sees, and what they'll judge your book on, whether they think they do or not. To that end, for the next couple weeks, we're bringing you posts about all aspects of cover design every Friday. It's the KWL "We've Got You Covered Friday!" Our first post in the series is from Steve Vernon's cover designer, Keith Draws.   The first thing I think about when designing a book cover is simple. What would make me pick this book up for a closer look? What would make me BUY … [Read more...]

What to look for in a book cover designer

By Scarlett Ruger Finding the right book cover designer for you is not as painful as you think, I promise. Let’s imagine finding your designer is like finding the right book. Among its competition you can’t tell much, so you have to pick the book up and check it out to see if it’s right for you or not. Here are a few things to keep in mind in choosing a desiger: 1: The folio of work (aka the book cover) When scouting for book cover designers the first thing you should check out is their work. You must see past work in order to make a judgment call, even if the designer was recommended by someone you trust or you’ve come by them through research. Get in touch with the designer and request some samples, and if possible samples specific to what you need. If you write romance, get them … [Read more...]


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