Enter the Pitchapalooza Contest!

Are you wondering if y44516_142975332409383_137689529604630_212602_3356938_nour book idea has any merit? Searching for the right words to get your idea across to a literary agent?

Do you ever wonder how on earth all the published authors out there made it happen? They learned how to pitch, and you can too!

Enter the Pitchapalooza Contest to win the chance to pitch your book idea to The Book Doctors and a panel of expert judges during a live webinar.

25 lucky winners will get their 1-minute pitch critiqued and the lucky author with the best pitch will win the grand prize – an introduction to an agent or publisher appropriate for his/her manuscript!

To Enter

Fill out this form to enter the Pitchapalooza Contest.

You must have at least one title published through Kobo Writing Life in order to enter. You must also have a book idea to pitch during the webinar.

Entry Deadline: May 10, 2013.

Learning to pitch a book idea effectively is a valuable skill for any author. It’s about proving your book’s value and appeal and can come in handy when trying to get book reviews, expanding your fanbase, appealing for promotional space from retailers, as well as when looking for the right agent or publisher. The ability to pitch isn’t just for the author looking to be traditionally published.

Be a Spectator!

25 authors will be selected at random to take part in the Pitchapalooza, but anyone can watch!

So, come on down to your computer desk to watch authors pitch their ideas and listen to the critiques during a live webinar!

Where: http://shindig.com/event/kobopitchapalooza

When: May 23, 7pm

What: Pitchapalooza (2 hours)

What is a Pitchapalooza?

Five years ago, The Book Doctors created an event that has drawn thousands of people into bookstores, writing conferences and book festivals all over the United States. It’s called Pitchapalooza, the American Idol for books (only without Simon) and it works like this: Anyone with an idea for a book has the chance to pitch it to a panel of judges. But they get only one minute. The Book Doctors team up with two guest industry insiders to form the judging panel. The Judges critique everything from idea to style to potential in the marketplace and much, much more. Whether potential authors pitch themselves, or simply listen to trained professionals critique each presentation, Pitchapaloozas are educational and entertaining for one and all. All attendees come away with concrete advice on how to improve their pitch as well as a greater understanding of the ins and outs of the publishing industry.

Enter the contest today!

Full Contest Terms and Conditions.

The Contest is open only to legal residents of the forty eight (48) contiguous United States, District of Columbia, the United Kingdom and Canada (excluding Quebec) who have reached the age of majority in their respective jurisdiction at the time of entry (each entrant, an “Entrant”). Void in Guam, Puerto Rico, the U.S. Virgin Islands and where prohibited by law. The Prize consists of an introduction to a literary agent or publisher.

Exclusive Pre-Order Sale on Seduced at Sunset by Julianne MacLean!

Image.ashx2Get Seduced at Sunset by Julianne MacLean for 50% off!

The latest title in the Pembroke Palace series is now available for pre-order exclusively on the Kobo site.

Until the official release date of March 31, Seduced is also available for 50% off the regular price.

Get it here!

And that’s not all!Image.ashx1

Married by Midnight, a novella in the Pembroke Palace series is also available for FREE for a limited time.

Get the free title here!

About The Author

Publicity photo 300dpi (1) (2)Julianne MacLean is a USA Today bestselling author of numerous historical romances, including The Highlander Trilogy with St. Martin’s Press and her popular American Heiress Series with Avon/Harper Collins. She also writes contemporary mainstream fiction, and her recent release The Color of Heaven was a digital bestseller. She is a three-time RITA finalist, and has won numerous awards, including the Booksellers’ Best Award, the Book Buyer’s Best Award, and a Reviewers’ Choice Award from Romantic Times for Best Regency Historical of 2005. She lives in Nova Scotia with her husband and daughter, and is a dedicated member of Romance Writers of Atlantic Canada. Please visit Julianne’s website for more information.

Coming Soon from Julianne MacLean – The Royal Trilogy series conclusion, THE PRINCE’S BRIDE, available April 30 from St. Martin’s Press.

Pick up both titles and get started on the Pembroke Palace series today!

Press releases: the next step in self-marketing your eBook

by PR Newswire

With the shift to self-publishing, many more authors have the exciting opportunity to diversify the virtual book shelves, however they are then faced with the challenge of capturing the attention of new readers looking for their next adventure.  No longer just responsible for transferring their creative works onto “paper,” independent authors now have to play the part of editors, literary agents, publicists and marketing professionals to promote their books- and usually without much of a budget.  And while word-of-mouth can certainly boost the visibility of an indie author, this word of mouth can be difficult to get going.

So how does one build an online presence?  There are a number of tactics – creating an optimized website chock-full of relevant information, being active on social channels, publishing a robust blog with interesting and engaging content to entice your readers and…online press releases.

Yes, press releases.

The traditional, tried-and-true tool is no longer simply used by the powerful brands and agencies to reach the media with the hopes of landing a media mention.  Today, online press releases help strengthen one’s online presence, support search engine visibility, and is a catalyst to drive website traffic.   The internet is the first stop a reader will go to research a new book or topic and by distributing an online press release, you can increase your chances of being discovered online, growing your potential readers exponentially.

PR Newswire has been helping brands and organizations tell their stories for nearly 60 years.  And with iReach, its self-service, budget-friendly online press release solution, independent authors have the opportunity easily upload and syndicate their content to some of the Internet’s most visited websites.

iReach lets you:

  • Syndicate your content to 1500+ website such as Yahoo! and AOL, making your content available to the thousands of people visiting these websites every day.
  • Host your press release on PRNewswire.com forever with a keyword-rich URL.  PRNewswire.com is the industry’s most trafficked website and is built on an optimized platform helping you get found on the largest search engines.
  • Make it easy for your audience to share your message and expand your reach through social media with multiple, targeted Twitter feeds and an embedded social toolbar on your release
  • Include multimedia with your release to engage your readers even more.

Authors send online press releases to:

  • Announce the availability of a new eBook - this is an obvious one.  Let your readers know that your book is available for their enjoyment.
  • Highlight and publicize great reviews.  Readers have an endless number of platforms to share their thoughts about your book, so when the positive reviews flow in, utilize an online press release to propel the positivity forward.  It will help make sure your audiences discover the great reviews when they are searching for their next read.
  • Promote book milestones – Were you included in a best-seller list, recognized by a blogger, receive media attention or attain a certain number of downloads?  Highlight your big wins and let your readers know about your successes.
  • Announce a book signing or book tour – If you are hitting the road or holding a reading, let your readers know where they can find you.  Online press releases can help you boost your presence offline, too.

A KWL author recently put iReach to the test. Here’s what she has to say!

“I love PR Newswire!  Not only was the iReach platform incredibly easy to use, but PR Newswire’s PR Toolkit taught me everything I needed to know about how to write an effective press release.  My iReach release appeared on hundreds of sites which greatly impacts my presence online and helps new readers find me when they are searching.    And did I mention the thrill of seeing my book cover up in lights in Times Square?  I never imagined that could be possible, but PR Newswire made it happen.  I will definitely use the service again as soon as I have more news to share. ”

USA Today bestselling author, Julianne MacLean

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PRNewswire logo DEC 2012PR Newswire is the premier global provider of marketing and communications solutions that let you produce, optimize, target, distribute, and measure content across all channels. Combining the world’s largest multi-channel, multicultural content distribution and optimization network with comprehensive workflow tools and multimedia platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire, a UBM plc company, serves tens of thousands of clients across the world.  Follow @PRNewswire and @PRNsmallbiz on Twitter for the latest PR and marketing news and information.

Enter the “Get The Word Out” Contest!

PRNewswire logo DEC 2012Are you looking for a way to spread the news about your new KWL title? Wondering how to reach new audiences beyond your Facebook friends and Twitter followers and position yourself as a bona fide author alongside the big wigs?

Enter the “Get the Word Out” contest!

THREE lucky winners will have the opportunity to craft and distribute a customized, online PRESS RELEASE to promote their new ebook which will be seen on some of the Internet’s most visited sites including Yahoo!, MSN and AOL.  And, each winner will have a photo and short message displayed on the Reuters Sign in Times Square – which welcomes 1.5 million visitors a day!

To Enter

Pitch us the press release you’d like to create, in two sentences or less. Be as creative, topical and interesting as you can be! Your pitch can be about anything related to your writing: a new release, an event, a promotion.

Post this mini press release as a comment on the following blog post written by PR Newswire:

Press releases: the next step in self-marketing your eBook (COMMENT HERE)

Your comment enters you into the contest. There can be only one entry per author. Multiple comments will not result in multiple entries.

Entry Deadline: March 20th, 2013.

Through PR Newswire’s online press release distribution platform, iReach, authors are able to:

  • Increase online exposure and reach new readers by distributing a press release to a network of 1000+ websites and an audience of millions
  • Boost search rankings by posting content on PRNewswire.com, the industry’s top commercial news site, built on a highly-optimized platform
  • Make it easy for audiences to share content across social networks and blogs

Enter the contest today!

Full Contest Terms and Conditions.

The Contest is open only to legal residents of the forty eight (48) contiguous United States, District of Columbia, the United Kingdom and Canada (excluding Quebec) who have reached the age of majority in their respective jurisdiction at the time of entry (each entrant, an “Entrant”). Void in Guam, Puerto Rico, the U.S. Virgin Islands and where prohibited by law. The Prize consists of three (3) PRNewswire online press releases to be awarded individually to three (3) winners.

Enter the Jeffrey Archer Short Story Challenge!

Are you in the process of writing a novel? If so, the Jeffrey Archer Short Story Challenge sponsored by Kobo and Curtis Brown Creative is the contest for you! One lucky winner will be awarded the grand prize of free enrolment in an upcoming Curtis Brown online novel writing course.

How to Submitja (2)

Authors should submit a 100-word short. The short can consist of any genre of fiction, as long as it stays within the 100-word limit.

Submit Here

Submission deadline: February 15, 2013.

What Happens Next

The Kobo Team will select 20 semi-finalists whose submissions will be collected in a free anthology available on the Kobo site! (Author names and photos will be included here as well, so get ready for your close-up!)

Contest judge and bestselling author Jeffrey Archer will evaluate the 20 semi-finalist submissions and choose three finalists. The finalists will be announced by Jeffrey Archer himself at the London Book Fair on April 15th, 2013.

The three finalists will be requested to submit a 3,000-word excerpt of their novel-in-progress to be judged by Curtis Brown Creative and will receive written feedback.

The lucky grand prize winner will be awarded free enrolment in an upcoming Curtis Brown online novel writing course! The winner will be announced on April 29th, 2013.

Tutors and guest speakers of past Curtis Brown creative writing courses include Jojo Moyes, Tracy Chevalier, Tony Parsons, Harriet Evans and Anna Davis. Find out more about Curtis Brown Creative here.

Full Terms and Conditions

The Contest is open only to legal residents of the forty eight (48) contiguous United States, District of Columbia, the United Kingdom and Canada (excluding Quebec) who have reached the age of majority in their respective jurisdiction at the time of entry (each entrant, an “Entrant”). Void in Guam, Puerto Rico, the U.S. Virgin Islands and where prohibited by law. The Prize consists of free enrolment in one (1) Curtis Brown writing course. The voucher is valid until December 31, 2013.
 

An Evening with Bella Andre and Barbara Freethy

At Kobo, we believe in bringing readers and writers together.

That’s why we’re having an intimate evening with bestselling authors Bella Andre and Barbara Freethy, exclusively for their biggest fans!

Spend the evening with the authors whose eBooks you love to read. Meet other readers who share your passion for their books. Get a chance to ask your burning questions – in person.

Snacks and drinks will be provided and both Bella and Barbara will be speaking to the group about their experiences as self-published authors and their writing process.

RSVP as soon as you can, as attendance is limited.  Don’t miss out on this amazing chance to meet your favourite authors face-to-face!

When: Monday Oct 29, 7pm-9pm

Where: The Gladstone Hotel, 1214 Queen St W  Toronto, ON M6J 1J6

Meet Bella Andre

Bestselling author Bella Andre has always been a writer. Songs came first, and then non-fiction books, but as soon as she started writing her first romance novel, she knew she’d found her perfect career. Known for “sensual, empowered stories enveloped in heady romance” (Publishers Weekly) about sizzling alpha heroes and the strong women they’ll love forever, nearly all of her novels have appeared on Kobo’s Top50 list and she is a permanent presence on the Kobo Writing Life Bestsellers list.

Her books have been Cosmopolitan Magazine “Red Hot Reads” twice and have been translated into nine languages. Winner of the Award of Excellence, The Washington Post has called her “One of the top digital writers in America”. She has given the keynote speech at Book Expo America on her self-publishing success and has sold more than one million books.

Recently, Bella sold the print rights to her Sullivan series to Harlequin in a major seven-figure deal! Ever loyal to self-publishing, Bella retained her eBook rights to the series and will continue to publish all her titles digitally with Kobo and other eBook retailers.

Purchase Bella Andre’s eBooks here.

Find the latest Sullivan title, here.

Meet Barbara Freethy

Top-selling author Barbara Freethy has been making up stories most of her life. Growing up in a neighborhood with only boys, she spent a lot of time reading. After college and several years in the P.R. field, she decided to try her hand at a novel. Two years after that decision, she had a finished book and a contract with Silhouette Romance!

In January 2011, she began self publishing some of her backlist titles and was shocked at her success. By the end of 2011, 10 of her titles had appeared on the bestseller lists for over 42 weeks! She didn’t look back.

Barbara is currently working on a family series, THE CALLAWAYS, and she’ll be self-publishing the first title in late 2012. She can always be found at the top of the Kobo Writing Life Bestsellers list and is a great favourite with our customers. She loves self-publishing because it allows her to bring books out more quickly to satisfy her fan base and she plans on continuing to self-publish for many years to come.

Purchase Barbara Freethy’s eBooks here.

Find the latest in the Wish series here.

Reserve your spot now – attendance is limited and on a first-come-first-serve basis.
To RSVP to this special event, go here.

My Writing Life – Tina Folsom

Tina started writing in earnest in 2008 and is the author of nine full length novels and a number of short stories  in the paranormal and erotic romance genre. She’s a self-publishing success story, having sold more than 450,000 copies of her books in both print and eBook formats. Her most popular series, Scanguards Vampires, is sold in 4 languages (English, German, French, Spanish) all over the world, and she has hit the top 100 Bestseller lists not only in the US, but also in Germany and France.

Here’s a sampler of her Scanguards Vampires series:

Samson’s Lovely Mortal (Scanguards Vampires #1)

Amaury’s Hellion (Scanguards Vampires #2)

Gabriel’s Mate (Scanguards Vampires #3)

Where do you usually write?

Ever since we moved into a larger apartment about a year ago, I finally have my own office. I converted one the bedrooms that looks out on the porch on the fourth floor into an office.  It’s south facing, so I get a lot of light and have a wonderful view of the greenbelt between the homes. I live in San Francisco, but it almost makes me feel like living in the countryside.

I’m using a TV screen as my computer monitor, and I’m set up on a standing desk. I hope to really be writing standing up (it burns more calories, and as an author glued to the computer, any extra calorie I can burn, I’ll take it!).

How has the ability to publish and control your eBook entirely affected your approach to writing and publishing?

In a short sentence: it’s liberated me. I don’t have to write with a certain formula in mind, I don’t have to hit a certain word count. I can stick to my guns when it comes to a story line and not have an editor cannibalize my book and turn it into something that I don’t believe in. I think self-publishing has also made me more efficient and hard-working. I don’t get any big advances on my books; I’m relying entirely on my sales. Therefore, the success of a book is paramount to me. With every new book I create my best work possible, put everything in there that I’ve got. It’s my baby, and it will die if I don’t take care of it properly.

Tell us about your most memorable fan encounter?

When I was at BEA in New York in 2012 I arranged for some fans to meet me for drinks. Eight of them who lived in the tri-state area took me up on the offer and met me at the roof terrace bar of my hotel. We had a blast that night, talking about books, about families, about everything. It was such a great experience to meet the women who read my books, to talk to them about what they like. Two of them even brought their husbands with them, and it was funny to hear them talk, saying that whenever their wives are a little down and stressed out, they tell them, “Honey, why don’t you take some time out and read one of Tina’s books?”

Do you believe in writer’s block?

For me personally, writer’s block is an excuse to procrastinate. Sure, there’ve been times when a story just didn’t want to flow and come along as easily as others have before, but that just means I have to think about the characters some more and try to understand what they want. Most of the time when I feel I can’t continue with a scene, it’s because I don’t understand the character. In cases like that, I talk to my critique partner Grace and discuss the character with her, run ideas by her, explain where I’m with the plot. And in all cases so far, I’ve always found the solution. So, in effect, I’ve never had writer’s block.

How important are beta readers to a self-published author?

Very, very important. They are your front line. They are the ones who should tell you immediately if your book sucks, where the weak points are, whether they hate the hero. Those are the things you need to hear before publishing a book if you want to succeed. I personally don’t have beta readers, however I have a critique partner who does the same for me. In addition I have a freelance editor who doesn’t only do copy editing, but also some developmental editing, so he looks at the story and tells me what’s not working. Every writer needs that.

How do create your covers?

I work with a wonderful cover artist, Elaina Lee from For the Muse Designs. She’s created great covers for my Scanguards series and my Out of Olympus series. I do however get very involved with covers: I generally pick the couples I want on the covers myself, Elaina takes care of the layout and all the fancy stuff. Covers are so important. On the last cover she did for me, Quinn’s Undying Rose, we went through four different designs (and four different couples), before we found the right one. I can be demanding at times, but Elaina never complained and in the end produced the perfect cover.

What advice would you offer to up-and-coming writers?

To be successful in self-publishing you have to be prolific and hard working. Writing one book, slapping a cover on it and uploading it, isn’t all there is to it. There’s a lot of hard work involved, long hours of marketing and promotion. You have to be prepared for that. At first, until you’ve learned the basics, your time spent on non-writing tasks can easily eclipse your writing time. If you’re not into the business side of it, self-publishing might not be for you, and it might serve you better to go with a publisher.

Find more eBooks by Tina Folsom here.

Muse vs Market – The Best Path to Indie Success

Indie superstar turned publishing house darling Amanda Hocking was highly tactical when she set out to be successful at writing books.

She did field research – studying bookstore shelves. She did industry research, and studied sales data. She read the competition. According to a New York Times Magazine profile, she figured out that romance was “an evergreen when it came to popularity”, so, check, romance it is. She noticed, too, that paranormal elements helped lift books off the shelves. And so she set out to write vampire romances, and moved beyond into trolls, a wide open field that was pretty much hers alone.

Hocking is a good writer, but so are a lot of poor and unread people. She became a millionaire writer by adhering to the market as much as the muse.

Bella Andre is another millions-of-books-later indie author who applies market savvy to her art. For her, the breakthrough idea is that of the “series” – rather than trying to write, or sell, one-offs, she creates a series of books revolving around engaging characters. She learned the value of the “series” idea with her fifth book about the fictitious Sullivan family – that was when sales really popped for her. Her novel  If You Were Mine became an immediate global bestseller, debuting in the Top 50 at all major eBook retailers.

The key really is that a series can gain followers who not only want to buy the next installment as soon as it’s out, if they happen to hit on the series midway it means multiple sales.  Each book lives longer than it would have if it were published as a stand-alone.

Meanwhile, author Hugh Howey found his way to success by trying a number of options, measuring results and honing in on what seemed to be working best.

“It’s what publishers do: they take a chance on a handful of things, not knowing what will work and then pounce on anything that does,” says Howey. His most successful work, a series as it happens, is WOOL.

“It is quite different from my other books, both in content and tone. When I saw the reviews and sales, I turned my attention onto that series. Think of the old classic board game Battleship. You take wild guesses, but when you get a hit, you narrow your focus.”

Here are a few additional tips from these superstars:

Find your market. Howey suggests writing a lot of short pieces rather than put all your energy into a massive tome. “You’ll get more practice, develop more ideas, and plant more seeds. See what works. Have sequels in mind for everything you write. Experiment.”

 

Follow the market. Howey’s advice is, if you see a market exploding, try your hand.  For example, on the heels of the Fifty Shades phenomenon erotica is booming. “If you are weighing between a romance and an erotica novel as you lay out a story, edge toward erotica.” In other words, while you are taking your scattergun approach, be sure to aim at a few big targets.

 

Dare to go where no publisher has gone before. Says Howey: “Be brave and bold with your writing. Try to stand apart. Mix genres. Do all the things publishers frown upon; you’re taking a much smaller risk than they dare.”

Measure, revise, perfect.  Andre is a veteran writer but that doesn’t stop her from trying new things. “With every eBook, I’m constantly experimenting with new ideas, studying the results, and making adjustments,” she says. “All of this has enabled me to jump from the mid-list to bestseller lists around the world with my indie releases.”

Finally, Howey has a few last words of wisdom: “Above all, make sure you’re writing something you love. You can’t fool the reader if you can’t fool yourself. You have to dig your story, your characters, your settings. If you don’t, how can you expect anyone else to? So have fun. Write at least a little bit every day. Think of these as muscles you exercise. And if you’re having a blast, how can you lose?”

Find out more about Bella Andre here.

Find out more about Hugh Howey here.

Talk About Dialogue – The Booklist

Compelling, believable dialogue can make or break the success of your book. There is a craft to it – check out these guides and books for tips plus great examples to help you along.

Paula Berinstein

Berinstein offers a number of lessons – and insights – into what makes dialogue work. It’s not all talk.

Writing Dialogue 1-5

Chris Roerden

Filled with great advice on lots of techniques including dialogue, Don’t Murder … is recommended by Paula Berinstein, the host of The Writing Show, author of a number of books on writing, and the guru who has helped a number of authors improve their work.

Don’t Murder Your Mystery: 24 Fiction-Writing Techniques to Save Your Manuscript from Turning Up D.O.A.

Gloria Kempton

When should your character talk, what should (or shouldn’t) he say? How do you know when dialogue – or the lack of it – is dragging down your scene? Author and instructor Gloria Kempton has the answers.

Write Great Fiction – Dialogue

Inspiration

Sometimes it’s best to learn by example. This is a brief list of books notable for their dialogue:

Elmore Leonard

Elmore Leonard is widely regarded as one of the best for spare, clear talk. Read anything of his, but especially Get Shorty.

Get Shorty

Dashiel Hammet

Critics are torn as to who is better at smart, sassy patter, Dashiel Hammet or Raymond Chandler. We like both. Hammett’s best-known works are:
The Glass Key

The Maltese Falcon

The Thin Man

Raymond Chandler

Again, it’s a toss-up, one of those Rolling Stones vs The Beatles things when it comes to who is better, Chandler or Hammet. See for yourself. You won’t be sorry, The Big Sleep introduces Philip Marlowe, one of the finest crime detectives in literary history.

The Big Sleep

Derek Raymond

Derek Raymond’s Garage series of noir thrillers set in roughest London demonstrates a wiseguy tone similar to Chandler, Hammet and Leonard. Maybe he’s a little grittier. Try He Died with His Eyes Open, the first of the series, for a taste of the dark stuff.

He Died with His Eyes Open

Sinclair Lewis

Moving away from crime for a moment — Lewis had a knack for capturing the vocabulary and “aggressive philistinism of middle-western America” says The Guardian newspaper of the UK.

Babbitt

Ivy Compton-Burnett

Much is revealed beneath the seemingly prim dialogue.

Men and Wives

Iris Murdoch

Say what you will about the rest of Murdoch’s prose, her great strength lay in the clever edginess of her conversations. She makes it look easy. It isn’t.

A Severed Head

Make your characters talk good – elements of dialogue

We learn to talk as toddlers, we do it every day, you’d think it would be a snap to write, right?

Not so fast little author, Dialogue can be the heartbeat of your book of fact or fiction. It can also be the clunker that pulls a reader right out of the story and into another book. And it can be hard to master.

What follows is an adapted excerpt from Paula Berinstein’s book Writing Dialogue and part of a series of lessons on the art and craft of making your characters talk good – that is, in a believable way that propels your story forward.

In this first lesson Berinstein discusses the importance of character “agenda.” Your characters need to have a specific agenda every time they speak. Effective dialogue is purposeful. It is the means by which characters reveal their goals and motivations and implement their strategies for getting what they want, both overall and in specific situations. In other words, in dialogue your characters should:

Demonstrate what they want.

Say specific things to try to get what they want.

Incite reactions from others that either help or thwart them so they can take their next step.

That’s what dialogue is: purposeful talk driven by characters’ self-interests. And, as characters pursue their goals and get reactions in the attempt to surmount obstacles, the story moves forward. So effective dialogue moves a story forward!

Of course, accomplishing that is easier said than done. In order to show what your characters want, you have to ask a question now so familiar it’s become a cliché. Actors from David Garrick in the 18th century to Al Pacino today have asked “What’s my [character’s] motivation?”

Your characters’ motivations are what drives them. Without motivation, your characters will be inconsistent and shallow, and you’ll get lousy fiction.

All characters want something (their goal) for a reason (their motivation) and go about pursuing it via certain courses of action (their strategies). When your characters have goals, motivations, and strategies, they have agendas. Every character, major and minor, should have an overall agenda and a specific agenda in each situation.

Effective dialogue moves the story forward by pitting characters’ agendas against each other, whether a character is talking or being talked about. You want those agendas to clash because obstacles, conflict, and resistance lead to change or transformation, which is the essence of every story.

Let’s look at some dialogue that reveals characters’ agendas and the conflicts between them. Here’s a passage from Val McDermid’s The Wire in the Blood. The conversation is between Tony, a psychologist and freelance criminal profiler, and Carol, a police inspector. Carol starts.

“What time are we due to kick off?”

“Couple of minutes.”

“Fancy catching up over lunch?” She’d practiced the casual tone half a hundred times on the motorway coming over to Leeds.

“I can’t.” He looked genuinely sorry. “We eat together in the squad. But I was going to ask you…”

“Yes?” Careful, Carol, not too eager!

“Are you in a hurry to get back?”

“No, no rush.” Her heart singing, yes, yes, he’s going to ask me to dinner.

“Only, I wondered if you’d like to sit in on the afternoon session.”

“Right.” Her voice bright, her hopes squashed, the light in her eyes dulled. “Any particular reason?”

“I set them an exercise last week. They’re supposed to produce their conclusions today and I thought it might be helpful to have your response to their analyses.”

“Fine.”

Tony took a shallow breath and said, “Plus, I thought we could maybe have a drink afterwards?”

In this passage, we see two people at odds, but they don’t want to show their hands. At the same time, they don’t want to antagonize each other because they like each other and work together. Carol is attracted to Tony, and while he has some mutual feeling, his intimacy issues keep him from acting on it. In this dialogue, he sends mixed messages that alternately elate and deflate her, while she affects nonchalance and professionalism.

What is McDermid doing to achieve this tension? She makes her characters thwart each others’ expectations, say other than what they mean, misunderstand each other, and subtly attempt to control the conversation (and by extension their relationship). Not a word is wasted, even the “What time are we due to kick off?,” which adds pressure to the scene because they will have to move on and stop talking.

How does the scene move the story forward? For one thing, McDermid leaves the door open to further possibilities with Tony’s invitation to have a drink. Perhaps Tony will give in to his desires. Or not. Whatever happens, we’re beginning to see that this push and pull between the two can only go on so long before he gives in or one of them leaves the relationship.

So in this example (there are more), you see characters:

Striving to realize their objectives. Being together or not being together. Taking responsibility or getting someone else to.

Acting on their strategies. Trying to get the other person involved or blocking involvement.

Remember effective dialogue has characters:

Demonstrating their objectives. (Showing us what they want.)

Acting on their strategies. (Trying to get what they want.)

Inciting reactions from others. (Getting feedback.)

In other words, dialogue is a form of action.

For more examples of “agenda”, read Paula’s book Writing Dialogue.

The Wire in the Blood excerpt copyright Val McDermid 1997.

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