How to make Facebook work for you
We want to make 2013 the year YOU break through! So we’ll be supplying some helpful tidbits on how to accomplish this.
If you don’t already have a Facebook Page, we would highly suggest creating one. Facebook is one of the largest social networking sites, with more than 90 million active members; it is the most visited social network site out there right now.
You can connect your blog (if you have one) to your Facebook Page by adding a hyperlink to your blog in the description area of the page. You can also add a widget onto your actual blog that will allow you to connect your visitors to your Facebook Page.
Once you’ve shared your Page with your friends and family, and they have shared it with their friends and family, this should be the beginning of your fan base. But there are some do’s and don’ts to posting on Facebook to keep your Page “Likes” up instead of down.
Engage your fans. Ask your followers questions. Get them to share, comment or “like” your posts. This activity shows up on their friends news feeds and this could potentially increase your fan base even further.
Use the tools you’re given. Facebook allows you to see which of your posts are the most popular, it tracks your likes, what time of day gets the most activity, you can check out your follower’s demographics and there is so much more. You can use this information to your advantage to create future posts.
Don’t use your page to sell. We know the main point is to sell more books. But there is nothing that will lose fans quicker, then trying to sell to them constantly. You can use your page for discounts, coupons and even new arrivals. But don’t make it the bulk of your posts. Try and be more creative with your posts by having pictures and contests for extra content etc. that will help drive traffic.
Think before you post. Remember that you never know who might be reading your post, so be careful of the things that you say. Always be politically correct and never use the page to verbally harass or harm another person or site. This will result in traffic declines and maybe even being shut down in general. And always remember your audience: they are the ones who will be reading your posts therefore the content should be interesting to them, not only you.